Marketing

Self-storage is used by lots of people for many reasons, so it’s only natural that our facilities would pop up in TV shows and movies; and we see them on screen often these days. Photographers, videographers, filmmakers, authors and other content...

When your self-storage marketing campaigns are generically aimed at everyone, you could actually be missing quality prospects. Identifying and targeting specific segments of your audience, however, can reap tremendous results. Learn how to...

With the 2021 holiday season upon us, it’s a great time to express gratitude to the people who make your self-storage world go ‘round: customers, community members, vendors partners and others. Sending an annual greeting or even a small gift...

As the self-storage markets crowd with new supply, competition is getting fiercer for facility operators. Success hinges on your ability to convey value to the customer and differentiate your business from others. Fortunately, you’ll learn hard...

After months or even years of hard work, you’re finally ready to open the doors to your self-storage facility. So, how do you attract customers? Even if your business is along a busy street and there’s demand for storage in your area, you’ll...

After years of discussion, self-storage operators have finally shifted the customer experience toward Millennial preferences, but now’s not the time to get comfortable. With Gen Z predicted to become the dominant economic force in the next 10...

Mass-media advertising is the oldest, most traditional form of marketing. Though platforms have evolved, the fundamental strategies haven’t changed much. Here’s an overview for self-storage operators of how to buy placements in print, radio and...