Marketing

When your self-storage marketing campaigns are generically aimed at everyone, you could actually be missing quality prospects. Identifying and targeting specific segments of your audience, however, can reap tremendous results. Learn how to...

With the 2021 holiday season upon us, it’s a great time to express gratitude to the people who make your self-storage world go ‘round: customers, community members, vendors partners and others. Sending an annual greeting or even a small gift...

As the self-storage markets crowd with new supply, competition is getting fiercer for facility operators. Success hinges on your ability to convey value to the customer and differentiate your business from others. Fortunately, you’ll learn hard...

Digital marketing is always evolving, and it takes effort to keep pace. The strategies you relied on to promote your self-storage business in the past may already be outdated. Find out what tactics you should abandon this year and what to do instead.

After years of discussion, self-storage operators have finally shifted the customer experience toward Millennial preferences, but now’s not the time to get comfortable. With Gen Z predicted to become the dominant economic force in the next 10...

Mass-media advertising is the oldest, most traditional form of marketing. Though platforms have evolved, the fundamental strategies haven’t changed much. Here’s an overview for self-storage operators of how to buy placements in print, radio and...

Keeping your self-storage marketing costs under control isn’t always easy, especially when there are so many avenues from which to choose. Creating a budget will help you define your goals and spend your money wisely.