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Sales

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Sales
Self-Storage Buyer Personas: A Strategy for Connecting With Customers and Closing More SalesSelf-Storage Buyer Personas: A Strategy for Connecting With Customers and Closing More Sales

All customers of a self-storage business have a need for the product, but not necessarily for the same reason. This is why you shouldn’t use the same sales approach with every prospect. A smart strategy is to develop a series of buyer personas. These will help you better connect with customers and identify their individual needs. Do this, and watch your closing ratio soar!

byMarissa Thieme
Oct 12, 2023|
4 Min Read
Should Self-Storage Manager’s Play Angel’s or Devil’s Advocate When Making a Sale?
ISS brand
Should Self-Storage Manager’s Play Angel’s or Devil’s Advocate When Making a Sale?Should Self-Storage Manager’s Play Angel’s or Devil’s Advocate When Making a Sale?
byTony Jones
Aug 25, 2023
4 Min Read
Don't Underestimate the Power of Personalization in Self-Storage
Customer Service and Experience
Self-Storage Managers Shouldn’t Underestimate the Power of PersonalizationSelf-Storage Managers Shouldn’t Underestimate the Power of Personalization
byTony Jones
Jul 14, 2023
3 Min Read
A Self-Storage Business Coach Explains How to Make Effective Follow-Up Calls
Industry News
Make ‘Em Feel Special! A Self-Storage Business Coach Explains How to Make Effective Follow-Up CallsMake ‘Em Feel Special! A Self-Storage Business Coach Explains How to Make Effective Follow-Up Calls
Jun 1, 2023
Keep an Ace Up Your Sleeve With This Book on Self-Storage Sales Techniques
ISS brand
Keep an Ace Up Your Sleeve With This Book on Self-Storage Sales TechniquesKeep an Ace Up Your Sleeve With This Book on Self-Storage Sales Techniques
Jan 31, 2023
1 Min Read
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Retail Sales
Pushing More Product: Tips for Stocking and Selling Your Self-Storage Retail ItemsPushing More Product: Tips for Stocking and Selling Your Self-Storage Retail Items
byMark Frydman
Dec 26, 2022
4 Min Read
Self-Storage in a Time of E-Commerce
Security and Technology
Self-Storage in a Time of E-Commerce: Reasons to Enhance Your Online Rental Experience
Self-Storage in a Time of E-Commerce: Reasons to Enhance Your Online Rental Experience
Dec 15, 2022
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5 Min Read
byLincoln Hawks
How to Rent Self-Storage Units in Times of High Facility Occupancy
Industry News
No Limits! How to Rent Self-Storage Units in Times of High Facility Occupancy
No Limits! How to Rent Self-Storage Units in Times of High Facility Occupancy
Sep 28, 2022
Using Emotional Intelligence to Elevate Your Self-Storage Sales and Service
Industry News
Make That Critical Connection! Using Emotional Intelligence to Elevate Your Self-Storage Sales and Service
Make That Critical Connection! Using Emotional Intelligence to Elevate Your Self-Storage Sales and Service
Jul 6, 2022
Exceeding Customer-Service Expectations to Land Those Fish
Customer Service and Experience
Reel in More Self-Storage Rentals! Exceeding Customer-Service Expectations to Land Those Fish
Reel in More Self-Storage Rentals! Exceeding Customer-Service Expectations to Land Those Fish
May 5, 2022
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7 Min Read
byTerri Friesner
Rocket-Sales-Team-Boost.jpg
Industry News
Want to Ensure Your Self-Storage Sales Really Take Off? Follow This Advice to Create a Team of High Fliers
Want to Ensure Your Self-Storage Sales Really Take Off? Follow This Advice to Create a Team of High Fliers
Apr 20, 2022
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Industry News
Fill Those Empty Units! Lease-Up Strategies for Self-Storage Startups and Facility Expansions
Fill Those Empty Units! Lease-Up Strategies for Self-Storage Startups and Facility Expansions
Jun 16, 2021
6 Ways for Smaller Self-Storage Operators to Personalize Their Customer Experience and Compete With the ‘Big Guys’
Customer Service and Experience
6 Ways for Smaller Self-Storage Operators to Personalize Their Customer Experience and Compete With the ‘Big Guys’
6 Ways for Smaller Self-Storage Operators to Personalize Their Customer Experience and Compete With the ‘Big Guys’
May 26, 2021
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5 Min Read
byAlex Simic
Man Arrested for Arson After Fire Causes $3M in Damage at Airport Self Storage in Salem, OR
Sales
Man Arrested for Arson After Fire Causes $3M in Damage at Airport Self Storage in Salem, OR
Man Arrested for Arson After Fire Causes $3M in Damage at Airport Self Storage in Salem, OR
May 10, 2021
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1 Min Read
El Monte, CA, Temporarily Bans Self-Storage Lien Sales
Sales
El Monte, CA, Temporarily Bans Self-Storage Lien Sales
El Monte, CA, Temporarily Bans Self-Storage Lien Sales
Feb 17, 2021
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1 Min Read
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Staffing
What It Takes to Be a Great Self-Storage Manager
What It Takes to Be a Great Self-Storage Manager
Dec 5, 2020
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4 Min Read
byGina Hackett
Do Your Self-Storage Customers Suffer From ‘Rate Shock’? Here’s How to Power Through It
Revenue Management
Do Your Self-Storage Customers Suffer From ‘Rate Shock’? Here’s How to Power Through It
Do Your Self-Storage Customers Suffer From ‘Rate Shock’? Here’s How to Power Through It
Dec 4, 2020
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4 Min Read
byAnna Ross
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Revenue Management
Strategic Self-Storage Discounting: How to Avoid the Plague of Chronic Rate Concessions
Strategic Self-Storage Discounting: How to Avoid the Plague of Chronic Rate Concessions
Nov 6, 2020
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5 Min Read
byRick Beal
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Customer Service and Experience
Outsourcing Your Self-Storage Sales Calls: Finding the Right Call-Center Partner
Outsourcing Your Self-Storage Sales Calls: Finding the Right Call-Center Partner
Oct 30, 2020
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8 Min Read
+1
byJohn Hirschfeld, Kerry Richardand 1 more
Self-Storage Builder Storage Structures Hires Northeast Sales Rep
Sales
Self-Storage Builder Storage Structures Hires Northeast Sales Rep
Self-Storage Builder Storage Structures Hires Northeast Sales Rep
Oct 9, 2020
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1 Min Read
Work Those Cords! Voice Coaching to Improve Your Self-Storage Phone Skills
Industry News
Work Those Cords! Voice Coaching to Improve Your Self-Storage Phone Skills
Work Those Cords! Voice Coaching to Improve Your Self-Storage Phone Skills
Sep 9, 2020
Self-Storage Building Manufacturer BETCO Expands Sales Team for U.S. Midwest, Western Canada Regions
Sales
Self-Storage Building Manufacturer BETCO Expands Sales Team for U.S. Midwest, Western Canada Regions
Self-Storage Building Manufacturer BETCO Expands Sales Team for U.S. Midwest, Western Canada Regions
Aug 26, 2020
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1 Min Read
DVDs to Master Self-Storage Sales and Service
ISS brand
ISS Store Featured Product: DVDs to Master Self-Storage Sales and Service
ISS Store Featured Product: DVDs to Master Self-Storage Sales and Service
Aug 11, 2020
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1 Min Read
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Sales
Self-Storage Talk Featured Thread: Resuming Late Fees and Lien Sales During COVID-19
Self-Storage Talk Featured Thread: Resuming Late Fees and Lien Sales During COVID-19
May 26, 2020
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1 Min Read
How to Build an Execute a Self-Storage Referral Program … It’s Easy!
Marketing
How to Build an Execute a Self-Storage Referral Program … It’s Easy!
How to Build an Execute a Self-Storage Referral Program … It’s Easy!
May 25, 2020
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4 Min Read
bySteven Jeffers
Strategies for Selling Your Self-Storage Ancillary Products and Services
Profit Centers
Strategies for Selling Your Self-Storage Ancillary Products and Services
Strategies for Selling Your Self-Storage Ancillary Products and Services
May 11, 2020
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7 Min Read
byJim Mooney Jr.
ISS-World-Expo-Excellence-Globe-v2.jpg
ISS brand
Get Tools and Strategies for Operational Excellence at the 2020 Inside Self-Storage World Expo
Get Tools and Strategies for Operational Excellence at the 2020 Inside Self-Storage World Expo
May 5, 2020
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4 Min Read
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Industry News
Strategies to Fortify Your Phone-Sales Skills and Overcome Self-Storage Customer Objections
Strategies to Fortify Your Phone-Sales Skills and Overcome Self-Storage Customer Objections
Feb 26, 2020
Janus Hires Mid-Atlantic Sales Rep for Self-Storage R3 Division
Sales
Janus Hires Mid-Atlantic Sales Rep for Self-Storage R3 Division
Janus Hires Mid-Atlantic Sales Rep for Self-Storage R3 Division
Dec 3, 2019
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2 Min Read
Use Discretion to Help Diffuse Volatile Self-Storage Customer-Service Issues
ISS brand
Use Discretion to Help Diffuse Volatile Self-Storage Customer-Service Issues
Use Discretion to Help Diffuse Volatile Self-Storage Customer-Service Issues
Jul 26, 2019
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7 Min Read
byTony Jones
StorageAuctions.com Hires Director of Sales and Customer Success
Sales
StorageAuctions.com Hires Director of Sales and Customer Success
StorageAuctions.com Hires Director of Sales and Customer Success
Jul 18, 2019
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1 Min Read
A Multi-Generational Approach to Self-Storage Sales and Service
Customer Service and Experience
A Multi-Generational Approach to Self-Storage Sales and Service
A Multi-Generational Approach to Self-Storage Sales and Service
Apr 30, 2019
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5 Min Read
byJim Mooney Jr.
The Self-Storage Sales and Marketing Process: From Funnel to Flywheel
Marketing
The Self-Storage Sales and Marketing Process: From Funnel to Flywheel
The Self-Storage Sales and Marketing Process: From Funnel to Flywheel
Mar 27, 2019
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5 Min Read
byChristina Alvino
Self-Storage Mastery DVDs on Sales and Service
ISS brand
ISS Store Featured Product: Self-Storage Mastery DVDs on Sales and Service
ISS Store Featured Product: Self-Storage Mastery DVDs on Sales and Service
Feb 26, 2019
|
1 Min Read
Agents at a self-storage call center
Customer Service and Experience
Outsourcing to a Self-Storage Call Center
Outsourcing to a Self-Storage Call Center
Dec 3, 2018
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5 Min Read
byDan Scaman
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Not an Open and Shut Deal: Guidance on Obtaining a Quote for Your Self-Storage Gating System
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Other People’s Money: Can Someone Other Than Your Self-Storage Tenant Make a Payment on Their Unit?
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