Sales

Tenant Insurance/Protection

Self-Storage Tenant Insurance and the Psychology of Risk: Understanding Your Customers to Sell More Product Self-Storage Tenant Insurance and the Psychology of Risk: Understanding Your Customers to Sell More Product

When it comes to purchasing insurance coverage for their stored items, self-storage tenants weigh a number of factors. Sometimes there’s psychology involved of which they aren’t even aware. Understanding how your prospects perceive potential risk and their cognitive biases can help you tailor your sales approach, so you can more readily influence their buying decision.

Aug 31, 2024

|

6 Min Read

A 3-Step Plan to Attract Tenants and Rent Units During the Critical Self-Storage Lease-Up Phase A 3-Step Plan to Attract Tenants and Rent Units During the Critical Self-Storage Lease-Up Phase

Aug 29, 2024

Customer Service and Experience

A Central Service Hub: Integrating a Call Center Into Your Self-Storage Operation A Central Service Hub: Integrating a Call Center Into Your Self-Storage Operation

byKatie E. Johnson

Aug 10, 2024

4 Min Read

Customer Service and Experience

Adjusting Your Sales and Marketing Strategies to Capture the New Self-Storage Consumer Adjusting Your Sales and Marketing Strategies to Capture the New Self-Storage Consumer

byAlex Braun II

Jun 17, 2024

5 Min Read

Customer Concerns: Squelching Common Sales Objections in Self-Storage Customer Concerns: Squelching Common Sales Objections in Self-Storage

bySarah Beth Johnson, Stacie Maxwelland 1 more

Apr 10, 2024

6 Min Read

The Top 6 Sales Mistakes You’re Making in Your Self-Storage Operation and What to Do Instead The Top 6 Sales Mistakes You’re Making in Your Self-Storage Operation and What to Do Instead

byChristel Land

Mar 27, 2024

5 Min Read

More, More, More! Exciting New Products and Services to Consider Selling at Your Self-Storage Facility

More, More, More! Exciting New Products and Services to Consider Selling at Your Self-Storage Facility

The Art of Listening in Self-Storage: Tuning Into Customers’ Needs to Close More Sales

The Art of Listening in Self-Storage: Tuning Into Customers’ Needs to Close More Sales

byScott Holland

Basing Your Self-Storage Sales on a Simple Truth: Customers Want to Know, ‘What’s in It for Me?’

Basing Your Self-Storage Sales on a Simple Truth: Customers Want to Know, ‘What’s in It for Me?’

From Prospect to Paying Customer: How to Nurture and Convert Your Self-Storage Sales Leads

From Prospect to Paying Customer: How to Nurture and Convert Your Self-Storage Sales Leads

byAllicyn Bowley

Ben-Shirey-CCStorage

Getting Through the Self-Storage Slow Season and Prepping for the Spring Rental Fling

Getting Through the Self-Storage Slow Season and Prepping for the Spring Rental Fling

Self-Storage Sales

Closing More Self-Storage Rentals in 2024: Operators Share Negotiation Strategies

Closing More Self-Storage Rentals in 2024: Operators Share Negotiation Strategies

Self-Storage Buyer Personas: A Strategy for Connecting With Customers and Closing More Sales

Self-Storage Buyer Personas: A Strategy for Connecting With Customers and Closing More Sales

byMarissa Thieme

Should Self-Storage Manager’s Play Angel’s or Devil’s Advocate When Making a Sale?

Should Self-Storage Manager’s Play Angel’s or Devil’s Advocate When Making a Sale?

Should Self-Storage Manager’s Play Angel’s or Devil’s Advocate When Making a Sale?

Don't Underestimate the Power of Personalization in Self-Storage

Customer Service and Experience

Self-Storage Managers Shouldn’t Underestimate the Power of Personalization

Self-Storage Managers Shouldn’t Underestimate the Power of Personalization

A Self-Storage Business Coach Explains How to Make Effective Follow-Up Calls

Make ‘Em Feel Special! A Self-Storage Business Coach Explains How to Make Effective Follow-Up Calls

Make ‘Em Feel Special! A Self-Storage Business Coach Explains How to Make Effective Follow-Up Calls

Keep an Ace Up Your Sleeve With This Book on Self-Storage Sales Techniques

Keep an Ace Up Your Sleeve With This Book on Self-Storage Sales Techniques

Keep an Ace Up Your Sleeve With This Book on Self-Storage Sales Techniques

Pushing More Product: Tips for Stocking and Selling Your Self-Storage Retail Items

Pushing More Product: Tips for Stocking and Selling Your Self-Storage Retail Items

Self-Storage in a Time of E-Commerce

Security and Technology

Self-Storage in a Time of E-Commerce: Reasons to Enhance Your Online Rental Experience

Self-Storage in a Time of E-Commerce: Reasons to Enhance Your Online Rental Experience

byLincoln Hawks

How to Rent Self-Storage Units in Times of High Facility Occupancy

No Limits! How to Rent Self-Storage Units in Times of High Facility Occupancy

No Limits! How to Rent Self-Storage Units in Times of High Facility Occupancy

Using Emotional Intelligence to Elevate Your Self-Storage Sales and Service

Make That Critical Connection! Using Emotional Intelligence to Elevate Your Self-Storage Sales and Service

Make That Critical Connection! Using Emotional Intelligence to Elevate Your Self-Storage Sales and Service

Exceeding Customer-Service Expectations to Land Those Fish

Customer Service and Experience

Reel in More Self-Storage Rentals! Exceeding Customer-Service Expectations to Land Those Fish

Reel in More Self-Storage Rentals! Exceeding Customer-Service Expectations to Land Those Fish

byTerri Friesner

Want to Ensure Your Self-Storage Sales Really Take Off? Follow This Advice to Create a Team of High Fliers

Want to Ensure Your Self-Storage Sales Really Take Off? Follow This Advice to Create a Team of High Fliers

Mark Helm Ep 280_Still.jpg

Fill Those Empty Units! Lease-Up Strategies for Self-Storage Startups and Facility Expansions

Fill Those Empty Units! Lease-Up Strategies for Self-Storage Startups and Facility Expansions

6 Ways for Smaller Self-Storage Operators to Personalize Their Customer Experience and Compete With the ‘Big Guys’

Customer Service and Experience

6 Ways for Smaller Self-Storage Operators to Personalize Their Customer Experience and Compete With the ‘Big Guys’

6 Ways for Smaller Self-Storage Operators to Personalize Their Customer Experience and Compete With the ‘Big Guys’

Man Arrested for Arson After Fire Causes $3M in Damage at Airport Self Storage in Salem, OR

Man Arrested for Arson After Fire Causes $3M in Damage at Airport Self Storage in Salem, OR

Man Arrested for Arson After Fire Causes $3M in Damage at Airport Self Storage in Salem, OR

El Monte, CA, Temporarily Bans Self-Storage Lien Sales

El Monte, CA, Temporarily Bans Self-Storage Lien Sales

El Monte, CA, Temporarily Bans Self-Storage Lien Sales

What It Takes to Be a Great Self-Storage Manager

What It Takes to Be a Great Self-Storage Manager

Do Your Self-Storage Customers Suffer From ‘Rate Shock’? Here’s How to Power Through It

Revenue Management

Do Your Self-Storage Customers Suffer From ‘Rate Shock’? Here’s How to Power Through It

Do Your Self-Storage Customers Suffer From ‘Rate Shock’? Here’s How to Power Through It

Revenue Management

Strategic Self-Storage Discounting: How to Avoid the Plague of Chronic Rate Concessions

Strategic Self-Storage Discounting: How to Avoid the Plague of Chronic Rate Concessions

Customer Service and Experience

Outsourcing Your Self-Storage Sales Calls: Finding the Right Call-Center Partner

Outsourcing Your Self-Storage Sales Calls: Finding the Right Call-Center Partner

+1

byJohn Hirschfeld, Kerry Richardand 1 more

Self-Storage Builder Storage Structures Hires Northeast Sales Rep

Self-Storage Builder Storage Structures Hires Northeast Sales Rep

Self-Storage Builder Storage Structures Hires Northeast Sales Rep

Work Those Cords! Voice Coaching to Improve Your Self-Storage Phone Skills

Work Those Cords! Voice Coaching to Improve Your Self-Storage Phone Skills

Work Those Cords! Voice Coaching to Improve Your Self-Storage Phone Skills

Self-Storage Building Manufacturer BETCO Expands Sales Team for U.S. Midwest, Western Canada Regions

Self-Storage Building Manufacturer BETCO Expands Sales Team for U.S. Midwest, Western Canada Regions

Self-Storage Building Manufacturer BETCO Expands Sales Team for U.S. Midwest, Western Canada Regions

DVDs to Master Self-Storage Sales and Service

ISS Store Featured Product: DVDs to Master Self-Storage Sales and Service

ISS Store Featured Product: DVDs to Master Self-Storage Sales and Service

Subscribe to Our Weekly Newsletter

ISS is the most comprehensive source for self-storage news, feature stories, videos and more.