Self-storage operators have many business goals, but two of the most important are to rent units and to build brand loyalty. There are many strategic ways to accomplish them, but one that’s often overlooked is grassroots marketing. Find out what this entails, why it’s making a “comeback,” and how to do it effectively in this podcast with Tommy Nguyen of StoragePug.

March 22, 2024

When it comes to promoting your self-storage business, there are many options at a variety of price points and time commitments. They might include pay-per-click advertising, postcard mailers, radio spots, referral awards and even simple word-of-mouth. One that’s often overlooked, however, is grassroots marketing. When executed properly, it can be less costly and time-consuming but just as effective as other kinds publicity.

In a new “Sounds of Storage” podcast, Inside Self-Storage (ISS) Senior Editor Amy Campbell speaks with Tommy Nguyen, cofounder and chief operating officer of StoragePug, about how this type of marketing can entice new renters while improving brand loyalty. He explains why it’s making a comeback and offers some simple tactics operators should try to improve their business promotion.


Nguyen cofounded StoragePug in 2017. The company offers self-storage software, website development and marketing. Nguyen is a regular contributor to industry publications and a presenter at national and state events including the annual ISS World Expo in Las Vegas.

Duration: 22 minutes, 13 seconds

To learn more about all aspects of marketing, access the hundreds of free resources on the ISS Marketing page. For additional insight, browse the marketing products in the ISS Store. To hear additional installments in the “Sounds of Storage” series, visit the ISS podcasts page.

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