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Making Self-Storage Magic: McCarthy’s Clever Marketing Video Conjures Winter-Holiday Nostalgia

December 21, 2023

Smart marketers know: The most memorable and impactful campaigns are often those that invoke nostalgia; and the winter holidays provide a perfect opportunity to capitalize on this strategy. English self-storage operator McCarthy’s Removals & Storage, which has been in business in Leeds since 1968, has clearly mastered the technique. Their latest promotional video is an industry-specific twist on an iconic Christmas poem. It was created by the facility staff, with the daughter of a team member telling the story. Watch how they make marketing magic!

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