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Florida Self Storage Association to Host Webinar on Revenue Management
The Florida Self Storage Association (FSSA) will host a webinar that will help self-storage operators manage their facility revenue, June 18, 2-3 p.m. EST. Presented by Matthew Van Horn, vice president of operations for Cutting Edge Self Storage Management, the event will teach facility owners and managers about unit pricing and strategies as well as how to understand their market, how to train staff in revenue management and more.
May 29, 2013
2 Min Read
The Florida Self Storage Association (FSSA) will host a webinar that will help self-storage operators manage their facility revenue, June 18, 2-3 p.m. EST. Presented by Matthew Van Horn, vice president of operations for Cutting Edge Self Storage Management, the event will teach facility owners and managers about unit pricing and strategies as well as how to understand their market, how to train staff in revenue management and more. Topics to be covered include:
Why self-storage operators need revenue management
Preferred facility occupancy levels
How often to raise rates and by how much
The psychology of pricing
How the largest self-storage companies manage their rates
Understanding the market and competitors
The importance of competition studies and how to conduct one
How to get facility managers on board with revenue management
Ways to incent managers
Understanding facility financials
Pricing strategies including online, tiered and location-based
Creating a unique selling proposition
Facility drive-by and curb appeal
Having a marketing plan
Registration for the webinar can be completed at https://www1.gotomeeting.com/register/946863336. Interested parties can also click through to the registration page from floridassa.org.
Cutting Edge is a full-service company specializing in facility management, feasibility studies, consulting, development, and joint ventures. Van Horn, a board member of the FSSA, was hired by Cutting Edge in 2001 and promoted to the companys East Coast regional vice president of operations in 2002. He specializes in site operations and has managed, consulted or performed feasibility studies for facilities in nine states.
Van Horn is a regular contributor to the Inside Self-Storage magazine and website as well as the Inside Self-Storage World Expo, which takes place each spring in Las Vegas. His articles can be read at www.insideselfstorage.com/topics/matthew-van-horn.aspx. Videos of educational sessions presented by Van Horn can be previewed and purchased at www.insideselfstoragestore.com (type "Van Horn" in the search box).
The FSSA is a nonprofit organization of businesspeople involved in the self-storage industry in Florida. Its members include facility owners, operators, vendors, developers, investors, property managers and suppliers.
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