Storage Exchange Launches Real Estate Brokerage Platform for Self-Storage

Storage Exchange has launched an interactive website for buyers, sellers and brokers of self-storage real estate. The platform leverages the power of data aggregation, empirical analysis and “right-sized fees” to maximize value for users through enhanced visibility and transaction efficiency, according to a press release.

The new offering gives registered users free access to interactive market analysis, financial documents and operator data, providing potential buyers with the information required to make clear, supported decisions. Through its experience in self-storage investment, ownership and management, the Storage Exchange team is uniquely qualified to understand the subtle nuances of each transaction to unlock value for all clients, the release stated.

“As founder and former CEO of one of the largest private operators in the industry, I understand the disconnect between owners, investors and the brokers that service the industry. In today’s marketplace, investment decisions are supported through the synthesis of objective data, not exorbitant fees and showmanship,” said Seth Bent, founder and CEO. “The decision to sell a storage facility should not be punitive for owners. Simultaneously, buyers should not be tasked with sifting through subjective misinformation when contemplating an investment. By applying an operator-centric approach to brokerage, I believe we can create value by facilitating better outcomes for both buyers and sellers.”

Founded in 2019 and based in Boulder, Colo., Storage Exchange is a technology-enabled real estate brokerage platform focused on providing maximum value to self-storage buyers and sellers.

Bent founded Red Dot Storage in 2013. The company operates 185 facilities in 17 states. Though he stepped down as CEO in 2019, he remains active with the company as a board member.