SpareFoot, an online marketplace for self-storage consumers, has announced it is rolling out two, 30-second television commercials that will begin airing this month on various cable TV networks across the United States. The ads promote how customers can find the best rental rates and reserve self-storage units at participating facilities through SpareFoot.com.
“SpareFoot is leveraging the collective power of thousands of independent storage facilities to open up a marketing channel in TV that was previously available only to the biggest operators with big budgets,” said Chuck Gordon, co-founder and CEO. “We are helping independent operators compete in that environment. Ultimately, our goal is to help independent storage operators make more money.”
The announcement comes two weeks after the company announced it had secured $33 million in venture capital to be used for product development, engineering and expansion.
Gordon believes the television spots will help small-scale operators receive exposure they could not afford on their own. “SpareFoot believes this ad campaign will give independent storage operators another tool to thrive amid an increasingly competitive environment,” he said. “Coupled with SpareFoot’s robust online presence, these TV ads help level the playing field in self-storage marketing.”
SpareFoot.com helps consumers find and reserve self-storage units, with comparison shopping tools that show real-time availability and exclusive deals. With a network of more than 9,400 storage facilities ranging from mom-and-pop operations to real estate investment trusts, the company reaches prospective storage renters though partnerships with brands including SelfStorage.com and Penske Truck Rental.
- The SpareFoot Blog: SpareFoot Rolls Out First TV Advertising Campaign