Make That Critical Connection! Using Emotional Intelligence to Elevate Your Self-Storage Sales and Service

As a self-storage operator, you’re inherently a salesperson. So, what’s the key to renting units and selling add-on products? There are many things that can influence a customer’s purchase decision, but often the most important is personal connection. In our industry, rentals are frequently driven by life-changing events, which means prospects may be sensitive and even vulnerable. They want to feel you understand and care about their needs. Approaching them with emotional intelligence (EI) can elevate your service delivery and help you win the sale. Learn how and why in this video by industry management expert Carol Mixon-Krendl, She’ll explain what EI is and how it can positively impact your bottom line.