Dealing with the unknown can cause anxiety for consumers, like when they rent a self-storage unit for the first time. If they’re using storage because of a life-altering event, their discomfort may be even greater. The trick to putting them at ease? Setting expectations and offering education! That’s what Five Star Storage has learned. In this compilation, see how the North Dakota-based facility operator helps would-be customers understand the rental process, including how to choose a unit and door lock. Not only is it a great example of tenant teaching, it shows off the company’s properties and value proposition!
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