Self-Storage REIT Public Storage Names Winners in 'Organization Transformation' Video Contest
February 9, 2018
Update 2/8/18 – Public Storage announced the two winners of its “Organization Transformation” video contest. Mary Rose, a manager at a company facility in New Hope, Minn., won in the employee category, while a Chapmansboro, Tenn., woman named Lauren (last name not disclosed) won in the “fan” category.
Rose’s inspiration came after a recent encounter with a customer. Her entry, which garnered 2,678 views, shows her coaching a tenant on how packing supplies can help clean up a messy laundry room. “I love my job, and I love helping people get organized,” said Rose, who admits her own laundry room is a catchall for clutter. “I want to show how customers can get the most out of their space.”
The video from Lauren, a former thespian who also posts videos on YouTube, demonstrates how to inexpensively organize a makeup drawer with storage baskets. The entry received 1,309 views. “I hoard my makeup, like it’s a problem,” she said. “My New Year’s Resolution was to clean everything out. So, when I saw the contest, it was a good opportunity to sit down and do it.”
Lauren admits it takes her an hour and half to get ready, but “getting organized has made doing my makeup a lot faster.” Since making the video, she has also decluttered her kitchen and closets with the help of her husband.
1/30/18 – Public Storage Inc., a self-storage real estate investment trust (REIT), has announced the six finalists of its “Organization Transformation” video contest in which cash prizes of $2,500 will be awarded in two categories. Entrants were asked to share their best organization tips or before-and-after projects. Available on the company’s YouTube channel, the videos include three created by employees and three from the general public. Winners will be selected by 9 a.m. EST on Feb. 1, based on number of views.
Public Storage launched the contest on Dec. 29 and accepted entries via its Facebook page through Jan. 22. Submissions were required to be less than two minutes long and contain original content, including music. The finalists include a guy reorganizing his “man cave,” a young woman’s decluttering, and an employee who helps a customer get organized.
Once the winners are announced, Public Storage plans to release additional entries on its video channel, according to a press release.
The REIT awarded four winners with cash prizes in two contests last year. Last fall, the “Sing to Win” music-video contest invited company employees, customers and fans to create original submissions focused self-storage, moving, and related products and tasks. In December, the “Holiday Stories” video contest called upon employees and the general public to create entries focused on the creator’s favorite holiday.
Based in Glendale, Calif., Public Storage has interests in 2,358 self-storage facilities in 38 states, with approximately 156 million net rentable square feet. Operating under the Shurgard brand name, the company also has 220 facilities in seven European countries, with approximately 12 million net rentable square feet.
Sources:
Business Wire, Public Storage Announces Finalists for its Organization Transformation Video Contest
Business Wire, Public Storage Launches Organization Video Contest
Public Storage, Public Storage Announces Organization Transformation Video Contest Winners
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