‘The SmartStop Rap’ Wins Self-Storage Video-Commercial Contest

February 8, 2018

This video from Los Angeles resident Joseph Binetti recently won the $10,000 grand prize in a video-commercial contest sponsored by SmartStop Asset Management LLC, which operates 108 facilities in Canada and the United States. “The SmartStop Rap” hilariously expounds on all the ways self-storage will keep “your place from looking like a pawn shop.” The operator received nearly 40 entries for the contest, “each demonstrating its own unique cleverness and imagination,” said CEO H. Michael Schwartz. Binetti was ultimately chosen for “his original commercial that incorporated exceptional creativity, artfulness and messaging to memorably convey the SmartStop Self Storage story,” Schwartz added.

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