It’s an often-debated topic among self-storage operators: Should you post your rental rates and unit availability on your website? While some believe arming customers with pricing information will lead to higher conversion, others prefer to set rates on a case-by-case basis. Throw in automatic updates from your management software and you have a revenue-management conundrum.
In a recent thread on Self-Storage Talk, the industry’s largest online community, a member shares her experience with publishing rental rates online. Although it led to an increase in business during the first month, the facility is now in a slump, leaving her to wonder if posting rates is ultimately bad for business. Read what others have to say and add your own experience.