Online reviews can be awesome publicity for your self-storage business—or seriously damage it. While you have to take the bad with the good, that negative “noise” is sometimes fake. Let us introduce you to Internet trolls! Defined as “someone who makes intentionally inflammatory, rude or upsetting statements online,” a troll aims to elicit an emotional response from readers or lead the conversation in a new direction, even when the information being shared is completely false. While they commonly target politicians, celebrities and social media influencers, trolls are finding footholds in other arenas, including self-storage.
One facility owner recently became a troll victim and learned first-hand the business damage that can result. Find out what happened in this thread on Self-Storage Talk, the industry’s largest online community. Has your operation ever come under online attack? How did you respond?