Self-Storage REIT SmartStop Announces Partnership With Arrow McLaren Racing

SmartStop Self Storage REIT Inc. (SSSR), a self-managed real estate investment trust, has become an official partner of the 2023 Arrow McLaren SP racing team. The operator will serve as the primary partner for the No. 6 Chevrolet piloted by Felix Rosenqvist during the NTT IndyCar Series open-wheel racing season, according to a press release.

The sponsorship includes the Grand Prix of Portland, Grand Prix of Toronto and the Indianapolis GMR Grand Prix. SmartStop branding will also be represented on all three Arrow McLaren SP Chevrolets and team clothing.

“It’s fantastic to welcome SmartStop to the McLaren Racing family ahead of what will be an important season for our IndyCar program,” said Matt Dennington, executive director of partnerships and accelerator for McLaren Racing. “SmartStop’s primary partnership of the No. 6 car will be a great platform for our relationship at some iconic races, and we’re excited to carry this support across our increased three-car lineup throughout the season.”

“This unique partnership with McLaren Racing allows us to elevate the SmartStop brand and will generate excitement and enthusiasm with our customers,” said H. Michael Schwartz, CEO and chairman of SmartStop. “SmartStop has been a supporter of IndyCar for nearly five years, and as we’ve grown to become a leading brand and household name in North America, the time is right to partner with Arrow McLaren SP, one of the pre-eminent names in racing.”

SmartStop operates the SmartStop Self Storage brand in addition to sponsoring private self-storage programs through its indirect subsidiary SmartStop REIT Advisors LLC. It has more than 175 storage facilities in 19 U.S. states and Toronto.

Source: McLaren, McLaren Racing and SmartStop Self Storage Announce New Partnership With Arrow McLaren SP