In today’s litigious environment, we know self-storage facilities need to be compliant with the American With Disabilities Act (ADA) or face potential legal action from the disabled and their advocates. But did you know you also need to pay attention to accessibility issues as they pertain to your business website?

In this video filmed at the 2018 Inside Self-Storage World Expo, John Jordan, founding partner and vice president for digital-marketing agency Go Local Interactive, discusses the online impact of ADA on storage operations. He shares insight to why there’s been an increase in related lawsuits, what’s required for compliance, how site operators are affected, and the benefits to building a website that’s accessible to all users.

Read more about the 2018 ISS World Expo in this article recapping the event.