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As the self-storage industry evolves, day-to-day operation requires a different set of skills that includes customer-service savvy, legal know-how, and sales and marketing finesse. Operators must also define their markets, determine rental rates, choose effective advertising, and understand online marketing ... all while keeping an eye on the facility’s bottom line.
As a self-storage operator, you know every rental contributes to facility success. Still, some customers don’t seem worth the hassle. Where do you draw the line when a prospective or current tenant stirs up trouble? Is it OK to just say no?
Social media can be challenging to master, but every self-storage operator should be using at least a couple of platforms to improve online visibility. Learn the basics of posting and which platforms offer the most for your business.
The Inside Self-Storage (ISS) Store has just released 28 new education videos on a wide range of high-demand, industry-relevant topics. Available in on-demand and DVD formats, the sessions feature industry experts addressing all segments of the...
There are a lot of single-facility, mom-and-pop self-storage owners out there; but the number of multi-site operations is growing. Juggling several properties isn’t easy, especially for smaller independents; but there are ways to align and...
The roller-coaster that is COVID-19 has led many self-storage operators to reconsider their long-term management approach. For many, the hasty transition to online and contactless rentals this past spring opened their eyes to the potential for...
As a self-storage operator, you should always aim to keep your facility clean, but the coronavirus pandemic has pushed industry efforts to a whole new level. To keep everyone safe, you must establish new best practices for site sanitation. Here...
Unless your self-storage property opened yesterday, you likely have a long to-do list when it comes to keeping it clean and functioning properly. While you should always fix what’s broken first, it’s also critical to practice preventive maintenance.
To truly know how your self-storage operation and staff are performing, you must regularly audit your sites. Here’s an overview of what to review and other things you need to understand about the process.
Self-storage operators regularly use physical and economic occupancy to measure the financial health of their properties. Read why maximizing income per rentable square foot is a better, more consistent way to optimize your revenue-management...
Self-storage operators are sometimes so fixated on getting customers through the door that they forget to focus on the physical property. To ensure your site has positive curb appeal that attracts rather than repels revenue, you need to create a...