As the self-storage industry evolves, day-to-day operation requires a different set of skills that includes customer-service savvy, legal know-how, and sales and marketing finesse. Operators must also define their markets, determine rental rates, choose effective advertising, and understand online marketing ... all while keeping an eye on the facility’s bottom line.
Voting is now open for the ISS 2018 Best of Business reader-choice poll in which self-storage professionals identify their favorite product and service suppliers in more than 35 categories. Choose your favorite companies now!
Most self-storage operators have likely heard of cryptocurrencies such as Bitcoin but aren’t sure how these new payment methods work. Here’s an introduction to “cryptos” and why they should be on your radar.
While mobile-technology innovation has been slow in the self-storage industry, profound developments are underway. When considering mobile, think about the perspectives of two user groups: facility operators and tenants.
Christina Alvino, a marketing professional with seven years of experience in the self-storage industry, has launched FineView Marketing to provide business and marketing-development services to facility operators. The company is a joint-venture...
Self-storage operators of all sizes are adopting cloud-based computing solutions to increase business efficiency. Read how these software services can drive operational excellence.
As competition heats up, some self-storage operators are resorting to an old stand-by to fill units: the $1 move-in special. Those who don’t make the offer can find it difficult to compete with those who do, especially if more than one...
To help his facility succeed, a self-storage manager not only needs to sell the unit, he needs to sell himself and the property as a whole. The way customers perceive you can be the difference between getting or losing a rental. Here are four...
