As the self-storage industry evolves, day-to-day operation requires a different set of skills that includes customer-service savvy, legal know-how, and sales and marketing finesse. Operators must also define their markets, determine rental rates, choose effective advertising, and understand online marketing ... all while keeping an eye on the facility’s bottom line.
The Inside Self-Storage (ISS) Store, an e-commerce website providing research and education products for industry professionals, has released four Self-Storage Mastery DVD sets, offering facility owners and managers insight to career development...
Though self-storage isn’t a “typical” retail business, staff can still be targets of criminal activity. With Halloween around the corner, some self-storage managers have faced scary situations while on duty at their facilities...
Mobile devices are here to stay, and your self-storage marketing strategy should reflect that. Learn the difference between mobile-friendly and responsive websites, and how your business could benefit from a Progressive Web App.
When a self-storage tenant is upset, it’s important to know how to diffuse the situation. Follow these guidelines to ensure customers leave satisfied with your service and their overall experience.
There are more reasons to conduct self-storage facility audits than suspected employee theft. Smart owners are always seeking ways to operate more efficiently. Learn how to reveal site inefficiencies through physical walk-throughs, file...
