As the self-storage industry evolves, day-to-day operation requires a different set of skills that includes customer-service savvy, legal know-how, and sales and marketing finesse. Operators must also define their markets, determine rental rates, choose effective advertising, and understand online marketing ... all while keeping an eye on the facility’s bottom line.
The three customer-related plot twists a self-storage manager most often has to deal with are tenant death, divorce and disappearance. Learn how to handle these scenarios properly to avoid them turning into a legal soap opera.
Becoming a master of your self-storage domain isn’t always easy. It takes know-how, dedication and diligence. That’s why we’ve assembled four Self-Storage Mastery DVD Sets, offering facility owners and managers insight to career...
With so many hats to wear and responsibilities to juggle, it can be difficult for self-storage managers to know if they’re reaching their true potential. Here are five abilities that separate excellence from mediocrity.
Online reviews are the word-of-mouth of the digital age. They embody your self-storage brand’s street-level reputation and provide a social proof-of-concept for what you’re offering. Consider these four strategies to collect more online reviews.
“Omnichannel” is the latest marketing buzzword, but what does it mean and how can it help you reach more self-storage customers? Read about its evolution and learn simple ways to implement an omnichannel approach to your business.