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Management and Operation

As the self-storage industry evolves, day-to-day operation requires a different set of skills that includes customer-service savvy, legal know-how, and sales and marketing finesse. Operators must also define their markets, determine rental rates, choose effective advertising, and understand online marketing ... all while keeping an eye on the facility’s bottom line.

Online Reviews in Self-Storage: How to Cultivate and Use Them to Your Marketing Advantage

Aug 23, 2023

There’s a lot of fuss lately about how important online reviews are, but it makes sense. These posts shape the perception customers have of your self-storage facility, which means they can make or break your business. Read how you can cultivate...

The Pros and Cons of Offering Wine Storage: Sharing Views With Other Self-Storage Operators

Aug 23, 2023

Many self-storage operators offer ancillary products and services such as packing and moving supplies and truck rentals, but there’s another growing in popularity: wine storage. In the right market, it can be a real profit-maker and market...

Wield the Shield of a Good Self-Storage Rental Agreement! Update Yours Now With These Critical Clauses

Aug 22, 2023

When properly written and executed, a rental agreement will shield your self-storage business from a host of tenant-related troubles. Note: It must be in line with today’s laws! An industry attorney explains why you should review your lease now...

Maui Strong: Self-Storage Operators Offer Support Following Hawaii Wildfires

Aug 18, 2023

An island known for its history, beauty and “aloha” spirit was ravaged by a devasting fire last week that killed at least 100 people and burned more than 2,000 homes and businesses in West Maui. The historic town of Lahaina has been largely...

Help With Hiring: Using an Agency or Manager-Placement Service to Staff Your Self-Storage Facility

Aug 17, 2023

Hiring suitable staff to manage their multi-million-dollar facility is a task no self-storage owner should take lightly. But for a small operator, the process can be a real drain on resources. A staffing agency or manager-placement service might...

7 Points of a Smart Self-Storage Marketing Plan

Aug 17, 2023

The marketing plan for a self-storage facility will vary based on many factors, such as size, location, market demand and more. That said, the goals for nearly every operation should be the same: to reach the target market, stand out from...

Increasing Your Add-On Income Stream: Tips for Selling More Self-Storage Retail Product

Aug 15, 2023

Due to their life circumstances, most of your self-storage renters need boxes and other packing supplies when moving into or out of their unit. The trick is to ensure they buy these products from your business and not the big-box store up the...

Site Refresh: Simple Ways to Breathe New Life Into an Aging Self-Storage Property

Aug 12, 2023

An aging self-storage facility can be at a disadvantage when trying to compete against modern sites with more flash and amenities. Here are some simple upgrades you can make to stay relevant and perhaps even improve net operating income.

Marketing a Self-Storage Business Today: Insight From Store Space Chief Marketing Director David Collins

Aug 11, 2023

David Collins recently joined Store Space Self Storage as its chief marketing officer. In this interview, he shares his industry background, personal achievements, goals for the company, and insight for marketing a storage business today.

Still Keeping Self-Storage Technology at Arm’s Length? Here Are Some Compelling Reasons to Embrace It

Aug 09, 2023

Are there fears and concerns holding you back from adding technology to your self-storage business? While it can be intimidating, you shouldn’t let it stress you out. There are many benefits to implementation and many tools and resources out there...