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Management and Operation

As the self-storage industry evolves, day-to-day operation requires a different set of skills that includes customer-service savvy, legal know-how, and sales and marketing finesse. Operators must also define their markets, determine rental rates, choose effective advertising, and understand online marketing ... all while keeping an eye on the facility’s bottom line.

What’s a Customer Really Worth to Your Self-Storage Business? Why and How to Determine Their Value

Aug 31, 2022

Data can tell you a lot about the health of your self-storage facility and how well it’s performing. In fact, there are many important statistics you should know in relation to your operation. One that stands out is the average lifetime value of a...

Getting Graphic: Using Images and Other Visuals to Strengthen Your Self-Storage Marketing

Aug 30, 2022

Creating graphics to use in your self-storage marketing may feel a bit outside your wheelhouse, but you don’t have to be a trained artist to produce effective business visuals. These tips will help you conceptualize and design graphics to...

Dynamic-Pricing Algorithms Run Amok? In Search of the $4K Self-Storage Rental

Aug 26, 2022

The hospitality and travel industries have used dynamic pricing to set rates for years, but a recent concert-ticket controversy that drove seat prices to $4,000 raised eyebrows and rankled consumers. Here are some thoughts on rate management in...

How to Protect Your Self-Storage Business When a Tenant Files Bankruptcy

Aug 25, 2022

Finding out that one of your self-storage tenants has filed for bankruptcy can be jarring and confusing. What do you do? The law in this area can be complex, and as a creditor, there are many rules you must follow. Consider this guidance to...

Ways to Care for and Preserve Your Interior and Exterior Self-Storage Signage

Aug 24, 2022

Signage is a critical component of every self-storage facility, but if it isn’t properly cared for, it sends the entirely wrong message to prospective and current customers. Follow these tips to maintain your interior and exterior signs and ensure...

Is It a Finable Offense? When Self-Storage Tenants Flout Your Facility Rules

Aug 23, 2022

Self-storage operators enact policies and procedures to keep their properties safe and clean for all. They must also abide by city, county and state regulations. But despite your best efforts, some tenants will forget or outright ignore facility...

Veto the Voicemail: Working With a Call Center to Improve Your Self-Storage Sales and Service

Aug 20, 2022

When the phone rings at your self-storage business, it’s imperative that someone answers it—and quickly. A third-party call center can help you close more sales and provide superior customer service. Here’s how to choose and work with one.

StorageMart Launches truStorage Third-Party Management Service for Self-Storage

Aug 19, 2022

StorageMart, which operates more than 260 self-storage properties across Canada, the United Kingdom and the United States, has launched truStorage, a third-party management platform. The company will target the service at owners and investors who...

Google’s Core Web Vitals and What They Mean for Your Self-Storage Operation

Aug 19, 2022

Google’s latest website guideline for businesses are clear: Give your visitors a great user experience,. and they’ll stick around longer and be more likely to act. To ensure your self-storage website is optimized and performs its best, learn about...

My Worst Nightmare Come True: My Self-Storage Facility Caught Fire While I Was Away!

Aug 19, 2022

What’s worse than a fire occurring at your self-storage facility? One that happens while you’re on vacation, 3,000 miles away! A California operator shares what happened when his disaster nightmare became a reality.