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As the self-storage industry evolves, day-to-day operation requires a different set of skills that includes customer-service savvy, legal know-how, and sales and marketing finesse. Operators must also define their markets, determine rental rates, choose effective advertising, and understand online marketing ... all while keeping an eye on the facility’s bottom line.
When facing negative feedback, it's natural to feel angry and tune out the other person. However, self-storage operators who deconstruct the criticism can turn it in their favor to improve their skills and even their workplace environment.
Self-storage lien laws have changed drastically in the past few years. If you aren’t keeping pace, you could be putting your business in jeopardy. It’s critical to understand why lien laws matter and how to follow them to a T.
Moving belongings into a self-storage unit can be a harried experience for customers. While facility operators can’t completely erase that pain, they can strive to make the process smoother and more enjoyable. Secure Self Storage, which operates...
Facility-management software is the hub of a successful self-storage operation. When looking to buy or upgrade a program, it’s critical to understand the features and costs so you choose the right one for your business. Here’s insight to bolster...
If you’re looking to improve and increase revenue at your self-storage business, here are five practical, proven strategies that are easy to implement.
Signage is vital at any self-storage property, not only for marketing but for delivering important tenant information. Read how it can impact your business, how to choose it, and how to maintain it for long life and positive curb appeal.
Curb appeal plays a key role in attracting customers to your self-storage facility—and in making them want to stick around as renters. Here are a few tips for easily enhancing your site appearance and drawing in more business.
Search engine marketing (SEM) and search engine optimization (SEO) are changing the way self-storage operators gain traction on the Web; and in a digital world, Internet presence is everything. Learn how these two strategies help you maximize your...
Get ready! It’s time for festive costumes, wicked witches, ghastly ghosts and, of course, loads of candy! Halloween is a day like no other, and even self-storage operators are showing off their holiday spirit this week by decorating their...
Publicly traded, U.S.-based self-storage real estate investment trusts (REITs) Life Storage Inc. and National Storage Affiliates Trust (NSAT) were among the companies recently honored by Newsweek Media as America’s Best Customer-Service Brands for...