Management and Operation

As the self-storage industry evolves, day-to-day operation requires a different set of skills that includes customer-service savvy, legal know-how, and sales and marketing finesse. Operators must also define their markets, determine rental rates, choose effective advertising, and understand online marketing ... all while keeping an eye on the facility’s bottom line.

5 Ways to Optimize Google Ads for Your Self-Storage Business

Sep 29, 2020

Investing in Google Ads is a smart move for any self-storage operator, but it must be done right, or you’re just wasting your marketing dollars. Follow this guidance to ensure your efforts are as effective as possible.

Self-Storage Pricing Practices During COVID-19: Diving Into Data From Nearly 10,000 Facilities

Sep 26, 2020

COVID-19 has certainly changed the way self-storage operations function, but what effect has it had on unit pricing? An expert dives into data from nearly 10,000 facilities to understand how facility operators are approaching rate management...

Is Your Busyness Productive? 3 Strategies to Reach Your Self-Storage Business Goals

Sep 25, 2020

While most of us are busy these days, are we actually being productive? In other words, are our actions leading to true results? Stop spinning your wheels by following these three measurements that’ll help you improve your productivity and meet...

CallPotential Adds Customer Call-Back Feature to Self-Storage Contact Center Software

Sep 25, 2020

CallPotential, a provider of lead-management and communications software for the self-storage industry, has added a new feature to its Contact Center software that allows customers who reach out to a storage company by phone to request a return...

Self-Storage Workplace Safety: Simple Steps to Minimize Hazards

Sep 24, 2020

Any self-storage facility can present safety hazards for tenants, staff and guests. To minimize risk at your property, be proactive through these simple steps.

The Power of Networking to Advance Your Self-Storage Career Prospects

Sep 23, 2020

If you’re a self-storage manager looking to boost your career, networking is key! Learn how “rubbing elbows” with local business leaders, community members and industry professionals can help you improve your business acumen and job prospects.

Revenue Driver: The Benefits of Self-Storage Truck Rentals and Mistakes to Avoid

Sep 22, 2020

There are numerous profit centers self-storage operators can leverage for additional income. Read why a truck-rental program is a natural fit and can help with customer conversions.

Solutions to Help Maintain Your Self-Storage HVAC System

Sep 19, 2020

HVAC is critical in a climate-controlled self-storage facility, and yet too many owners are reactive rather than proactive when it comes to equipment maintenance. Learn about two solutions that will help keep your system in top shape, lowering...

Workers’ Compensation Insurance for Self-Storage Businesses: Benefits, Requirements and More

Sep 18, 2020

There are many important insurance coverages a self-storage owner should have in his policy, but one that’s often overlooked is workers’ compensation. Learn why this coverage should be a priority as well as its benefits, requirements, premiums and...

From Neglected to Like New: A First-Time Self-Storage Owner Transforms a Rundown Facility

Sep 18, 2020

A first-time self-storage owner bought a rundown property in Blue Ridge, Ga., and turned it into a flourishing business. Read how he improved the site and increased occupancy from 19 percent to 70 percent.

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