As the self-storage industry evolves, day-to-day operation requires a different set of skills that includes customer-service savvy, legal know-how, and sales and marketing finesse. Operators must also define their markets, determine rental rates, choose effective advertising, and understand online marketing ... all while keeping an eye on the facility’s bottom line.
Voting is now open for the ISS 2018 Best of Business reader-choice poll in which self-storage professionals identify their favorite product and service suppliers in more than 35 categories. Choose your favorite companies now!
Get ready to take your self-storage digital marketing to the next level through the savvy use of website images! Find out what types of photos you should post and where, and how to ensure they draw traffic.
A self-storage unit can be used as more than just a place to store furniture and boxes. Expand your market reach to commercial tenants, entrepreneurs, hobbyists and others with alternative uses and profit centers.
One of the biggest evolutions in self-storage access control is the ability to manage tenant entry through cloud-based software. Find out how it works as well as the benefits for operators and customers.
Whether you’re a self-storage owner or manager, your understanding of the myriad aspects connected to facility operation has a direct correlation to the success and sustainability of the business. Facility management requires expertise and...
Two former employees of Derrel’s Mini Storage Inc., a Fresno, Calif.-based self-storage operator, have brought a class-action lawsuit against the company for allegedly failing to provide uninterrupted meal times and breaks as well as not...
While there’s no absolute way to determine if an employee could become violent in the self-storage workplace, there are behavioral changes that warrant attention. Here are some red flags to watch for and what to do about them.
Unless your self-storage facility is the only one in town, you need marketing to help bring in new customers. From search engine optimization to online reviews to community events, there are a number of strategies to get the word out about your...
When the self-storage facilities in your community are all similar—location, pricing, amenities, security, etc.—there’s really just one thing that can sway a potential renter to choose you. It’s your ability to make them feel welcome and wanted.