The Self Storage Association of Italy, known in the local language as the Associazione Imprese Selfstorage Italiane (AISI), hosted a conference earlier this month in Florence. Held at the Starhotels Michelangelo, the May 14 event drew 36 industry professionals representing 20 Italian storage companies, according to a press release. It also included four sponsors and four speakers.
In his opening remarks, Cesare Carcano, association president and CEO of Casaforte Self Depositi, said the conference allowed the “opportunity to gather operators from all over Italy: from Trento to Naples, from Milan to Rome. This second AISI conference represents a great occasion to learn, understand and discover something new of the self-storage world.”
The education sessions covered a range of industry topics. Paolo Musajo of Generali Italia spoke on the importance of insurance, while attorneys Mauro Battistella and Sara Porta addressed the legal aspects of lease agreements. Simone Marzola, a business consultant and member of the Italian Trainers Association, spoke to attendees about mobile marketing. Luigi Di Genua, a retail-marketing expert, discussed ways operators can increase sales.
The conference’s main sponsor was Steel Storage Europe Ltd., a building manufacturer and subsidiary of Janus International Group LLC, a manufacturer of self-storage roll-up doors and building components. Other sponsors included PTI Security Systems, a provider of access-control products; software company Store-It; and Universal Storage Containers, a manufacturer of portable storage containers.
AISI represents and supports Italian self-storage operators and suppliers. Acting as the voice of the Italian storage industry, it aims to promote the best practices and facilitate the development of the sector.