Self-Storage Suppliers Merge to Launch StorSuite in Support of Industry Operators

Seven self-storage vendors have merged to form StorSuite, a new company that’ll provide industry marketing services, technology platforms, tenant-protection plans, management services and more to industry operators. The participants are Fervent Capital, FineView Marketing, My Storage Plus, Phyrem, Pinnacle Storage Managers, Pinnacle Storage Properties and Storage Shield, according to a press release.

Storage Shield, which offers tenant-protection plans, will remain under the leadership of Damon Emerson. John Manes, founder of Pinnacle Storage Properties, Pinnacle Storage Managers and Storage Shield, will serve as chairman of the board for StorSuite. Christina Alvino, founder of FineView, has been named StorSuite CEO. Phyrem Founder Zach Bolton will be chief technology officer.

“It only made sense to merge all the organizations under shared ownership,” said Manes, who’s also an investor and partner in FineView and Phyrem. “It is our objective to create a people-first company dedicated to delivering exceptional service where the owners, operators and vendors in the self-storage industry experience traditional, high-quality service from our dedicated team members.”

“I am thrilled to have the opportunity to lead this newly merged company, drawing on my marketing expertise and past operational experience as I step into the role of StorSuite CEO,” Alvino said. “My focus will be on harnessing our shared strengths to innovate in the self-storage industry, emphasizing the investment in our people and cultivating strong relationships for shared success.”

“This opportunity to merge with companies of mutual ownership provided the essential funding and resources we needed, allowing us to continue to enhance the self-storage industry and tenant experience through services backed with advanced technology,” Bolton said. “Our dedication to innovation is further demonstrated by several patents pending, reflecting our commitment to pioneering new solutions in self-storage.”