Inside Self-Storage is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

ISS Blog
Anchor Self Storage Vallejo.jpg Anchor Self Storage, Vallejo, Calif. (Courtesy of Cubix Asset Management)

Makin’ It Perty: Enhancing Your Self-Storage Curb Appeal to Attract and Retain Tenants

Curb appeal plays a key role in attracting customers to your self-storage facility—and in making them want to stick around as renters. Here are a few tips for easily enhancing your site appearance and drawing in more business.

Curb appeal is the attractiveness of your self-storage property and its surroundings from the street view. When enhanced, it can attract new tenants and help you maintain current ones. In fact, the appearance of your property is a key component to growing and sustaining your business. Here are a few easy ways to improve curb appeal at your facility and provide a more inviting experience for customers.


  • Maintain a manicured appearance by mowing the lawn, keeping the edges trimmed, and sweeping or blowing clippings from your property.
  • Trim shrubs to keep overgrowth down and ensure they don't hide the facility or signage from view.
  • Planting flowers around signage or the property entrance and placing potted flowers by the office door adds an inviting touch and a pop of color.
  • Regularly spray or pull weeds.
  • The mailbox should look new, with the street number big enough to be visible from the street. You might also consider placing a street number on the property road sign.

Building Exterior

Routine maintenance will cut costs in the long run and aid in sustaining the appearance of your building. Here are a few simple to-do items:

  • Keep gutters clear of debris.
  • Pressure-wash dirt and grime away.
  • Add a fresh coat of paint when peeling or cracking occurs.
  • If possible, cover HVAC units, trash cans or dumpsters with fencing or lattice to hide them from street view.
  • Clean office doors and windows regularly. If windows are large, think about hiring a professional cleaning service.

Drive Aisles

  • If the asphalt is in good condition, seal-coating every three to five years will lengthen the life of your drive aisles. It’ll also give your facility a fresh appearance.
  • Consider patching potholes or cracks in the asphalt for a smooth pathway.
  • Bollards should be painted when necessary, or consider adding slipcovers, which come in a variety of colors. Replace any broken bollards.


  • Check the property lighting frequently. It’s important to replace all non-working bulbs immediately.
  • Consider changing bulbs or damaged fixtures to LED lighting, which can enhance brightness and safety and will pay for itself over time in energy-savings.

Help Them Choose You

The saying “You only get one chance to make a first impression” has never been truer than in the self-storage industry. The current market offers prospective tenants a multitude of choices for storing their cherished belongings. Improving your property’s curb appeal can make a big impact on whether a potential tenant walks through your door or goes to a competitor.

Michelle Dean is a senior regional manager for Absolute Storage Management Inc., which operates 116 properties in 15 states. Founded in 2002 and headquartered in Memphis, Tenn., it has regional offices in Atlanta; Charlotte, N.C.; Jackson, Miss.; and Nashville, Tenn. For more information, call 901.737.7336.; visit

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.