You’ve probably heard it a bunch by now: If you want to keep your self-storage marketing fresh and relevant, you need to leverage the power of video. But there’s so much more you can do than shoot facility tours and record customer testimonials! In fact, smart companies are getting quite innovative with their video content and approach, some even stretching it beyond marketing to support worthy causes. Take Store Space Self Storage, for example. The company partnered with YouTubers the Give Back Guys to spread a little love through the communities it serves. Watch how it surprised unsuspecting grocery shoppers in Chino Hills, Calif. The footage is moving and inspiring. See if it triggers ideas to help your company improve both its marketing and humanitarian strategies.