Many self-storage operators are enjoying high occupancies right now, but being complacent about it can be dangerous. Every market has shifts in demand, and tenants can move out at any time for any reason. So, while your units might be full today, tomorrow might be another story! There’s no need to worry, though. You just need to rely on your operational data and be proactive. Dean Booty, owner of Beverley 24 Hour Self Storage in England and host of the “Hacking Self Storage” podcast series, shares his own recovery strategies in this video. He discusses revenue management, conversion rates and more. Find out how key performance indicators can help you prepare for fluctuations in your business.