Sponsored By

STORExpress Draws in Revenue With Art Studios, Band Rooms and Other Creative Profit Centers

Offering atypical space for entrepreneurs, musicians, artists and other creative tenants is an innovative way to build your self-storage revenue. STORExpress shows how this unique operating model has led to tremendous growth.

Carla Waters

April 14, 2020

5 Min Read
STORExpress band room feature image.jpg

The self-storage industry has changed drastically since its beginnings, and facilities are offering new ways to serve their communities and generate income—STORExpress Self Storage included. With locations in Pittsburgh and Warren, Ohio, the company has found many ways to accommodate the desires of its local customers and boost its add-on revenue by offering nontraditional storage spaces.

STORExpress opened its first facility in 1997 in South Pittsburgh, and now operates nine additional locations. Its model is unique, with a focus on turning the old into something useful for future generations. Nearly every facility is a long-standing building filled with historic treasures—some that are still being uncovered.

From a Pittsburgh steel mill to a Westinghouse Electric factory that’s six city blocks long, the company’s structures have great potential. Their growth has been based almost entirely on the passion of owner Steve Mitnick, who infuses rich, local history into the buildings while creating atypical spaces for artists, musicians and other entrepreneurs. 

Seizing Opportunity

In 2003, Mitnick decided to redesign a floor in his first self-storage building, the former Duquesne Brewery in South Side Pittsburgh, into 12 music-rehearsal spaces. It didn't take long to realize a dozen rooms wouldn't do the job. The site was expanded with 35 more rooms in 2005 and again in 2011. Still, the waitlist grew.

Mitnick then decided to purchase an office building in Etna, Pa., and convert it into band spaces. During the renovation, he realized there was also a large growing community that was demanding a place to create visual art, too. With a few tweaks to the original design, such as skylights for natural lighting, 448 Studios was created. The rooms filled so quickly and the demand was so large that the company bought an old elementary school and is currently designing the space for its growing artistic community.

In 2016, STORExpress purchased an old enamel factory in the McKees Rocks neighborhood of Pittsburgh and once again heard the call for band-rehearsal space. Fourteen rooms were built and rented within the first few months. Twenty additional spaces are being added.

Another six art spaces opened at the Turtle Creek property in 2019 and 12 more are being added to the Mt. Lebanon location. Ten more band rooms are being constructed at the original South Side location, rounding out the studio spaces available within the portfolio. With more than 200 studio spaces for rent throughout Pittsburgh and with all the growth, it only made sense to unify them under one brand. In 2018, 412 Studios was officially born.

Studio Features

Providing workspace for artists of all kinds has been a huge success for STORExpress and the communities it serves. These spaces are multi-faceted yet affordable, even for those who are just starting their careers. With studios ranging from 100 to 950 square feet, the charm and eclectic features are appealing on many levels. Every space is equipped with amenities, so tenants don’t have to worry about additional expenses such as Wi-Fi, heat or electricity.

 STORExpress hallway.jpg STORExpress Art room.jpg
Art displays at 412 studios in Etna, Pa. (left); the art room at Turtle Creek, Pa. (right)

Art studios include natural lighting from windows and skylights to ensure artists have the best illumination. Band spaces have soundproof walls for privacy and concentration.

The studios in Etna and South Side offer a common area for artists to socialize with others in the building. They include industrial sinks for those with supplies and materials that need rinsing, couches for lounging, and a kitchen. Every property provides free parking. Keycode access and 24/7 video surveillance are set up for the safety of belongings and equipment. Of course, all leases are month-to-month contracts. Spots fill quickly at every property due to high demand. 

Other Profit Centers

People need storage for a wide variety of reasons, and STORExpress is determined to accommodate as many of those needs as possible. Along with the art and music studios, tenants can lease:

  • Traditional storage: Units are available in many sizes. Customers can choose from drive-in properties and outdoor drive-up units.

  • Office space: This is popular with business owners and freelancers. Spaces are available empty or fully furnished. Conference rooms, cubicles and executive-style suits are also available, plus printers and fax machines. Every location accepts packages on behalf of tenants.

  • Workspace: Individual workers and companies can keep costs down by storing construction materials, supplies and tools in storage until they’re needed on a work site. These spaces are also good for tools and equipment, and are customized upon request. Of course, customers can work directly inside their unit.

  • Vehicle storage: There’s a wide variety of options, from indoor, climate-controlled units to outdoor spaces, that accommodate all vehicle types: cars, RVs, boats, motorcycles and ATVs. The Turtle Creek and McKees Rocks locations offer features that are perfect for classic cars.

  • Wine storage: Indoor, climate-controlled wine rooms accommodate avid collectors or business owners. Wine rooms are maintained at 55 degrees, with 50 percent humidity. Units come in many sizes, allowing customers to store anywhere from 40 to 400 bottles.

STORExpress Vehicle storage 2.jpg
Vehicle storage at the Turtle Creek, Pa., location

STORExpress prides itself on being the “neighborly place for life’s needed space.” Being involved in the community has strengthened its ability to serve the needs of its customers and develop new ways to offer non-traditional space.

Carla Waters is a digital-marketing specialist for STORExpress, which operates one facility in Ohio and nine in Pittsburgh and Western Pennsylvania. It also has two sites under development in Pennsylvania. Founded in 1998, the company’s portfolio comprises more than 1.3 million net rentable square feet. For more information, e-mail [email protected], visit www.storexpressselfstorage.com, or find them @storexpressselfstorage.

About the Author(s)

Carla Waters

Digital Marketing Specialist, STORExpress

Carla Waters is a digital marketing specialist for STORExpress, which operates a facility in Ohio and nine in Pittsburgh and Western Pennsylvania. It also has two sites under development in Pennsylvania. Founded in 1998, its portfolio comprises more than 1.3 million net rentable square feet. For more information, e-mail [email protected]; visit storexpressselfstorage.com or find them @storexpressselfstorage.

Subscribe to Our Weekly Newsletter
ISS is the most comprehensive source for self-storage news, feature stories, videos and more.

You May Also Like