Self-Storage Digital-Marketing Firm G5 Launches Smart Advertising Platform

G5, provider of Digital Experience Management (DXM) software and marketing services to the self-storage industry, has launched its Smart Digital Advertising platform. The suite of technologies is designed to increase customer conversions in the multi-family, self-storage and senior-living markets by leveraging automation and artificial intelligence to optimize targeted campaigns based on consumer interest, according to a press release.

The intelligent-advertising solution includes lead analysis that examines which campaigns and specific keywords are delivering the most conversions. The information is then used to optimize ad messaging and spending, the release stated.

The platform’s Dynamic Ads feature is designed to improve marketing efficiency by managing campaigns automatically based on market and location dynamics. It uses real-time pricing and unit availability, according to the release. In addition, a comprehensive reporting platform measures campaign effectiveness by combining location metrics from multiple channels to help marketers measure, track and optimize promotions.

“We’re at the top of the current real estate cycle,” said CEO Dan Hobin. “Markets are tightening, and it’s only a matter of time before budgets do, too. For our customers to continue to be successful, advertising needs to become more efficient.”

“We combine our expertise in real estate marketing with technology that is continuously optimized,” added David Roussain, chief marketing officer. “The result is greater efficiency and increased response, which drives higher advertising ROI for our customers.”

Founded in 2005 and based in Bend, Ore., G5 is a predictive, software-as-a-service (SaaS) company that uses AI and other technologies to measure and increase campaign effectiveness. Through its cloud platform, the company offers predictive analytics, one-to-one customer journeys, personalized customer experiences and continuous spend optimization.