Go Local Interactive, a digital-marketing agency specializing in self-storage, has released a report examining consumer-behavior and marketing trends affecting the industry. “The Storage Industry Report” provides an overview of trends from the last 10 years, and highlights shifts in the last year to forecast areas of growth. It also includes an analysis of successful marketing tactics, according to a press release.
The report examines online searches and factors that influence consumer choices to advise self-storage operators on services they should offer online and how to market them to various consumer groups. Specific sections of the report cover branding, demographics, networking, paid media, online content, social media and Web optimization.
“Storage owners provide services to more than 32 million Americans each year, and with demand continuing to increase, digital marketing is increasingly becoming necessary to fill units quickly,” the release stated. “With the proper marketing plan, many facilities see an average of over 90 percent occupancy year-round. This high level of success is due to many factors and tactics outlined in this year’s report.”
The 33-page PDF report is available for a limited time as a free download from the Go Local website.
Go Local specializes in customer-acquisition strategies. It assists self-storage operators implement, manage and track marketing efforts down to the local level. Offerings include creative services, local-listings management, paid search, search engine optimization, social media and website development.