What the Heck Is a Pro Forma? Demystifying This Critical Self-Storage Development and Investing Tool

March 15, 2023

If you’re planning a self-storage development or in the market to buy an existing facility, one of the key tools in your arsenal to win financial favor from investors and lenders is your pro forma. The problem is this document can be a bit daunting to those who are trying to create or decipher it. In this video, real estate investor Seth Williams discusses what a pro forma projection is, what goes into it, and who relies on it for decision-making. He breaks down why it’s important to be discerning when reviewing this document and reveals the most critical component that can make or break its accuracy.

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