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February 1, 2001

2 Min Read
So Money

So Money

mon*ey\ 'm&-nE\ adj. : involving or reliable in a crucial situation;valuable; top shelf

Conceptualized, written and coproduced by Jon Favreau in 1996, Swingersmade quite a stir with its cast of Hollywood retro-Rat Pack ruffians--and thecolorful vocabulary it inspired. When the film's lovelorn protagonist gets"shaqed" by his best "baby," even reassurances from hischums that he is "so money" isn't enough to snap him out of his funk.What cure does his "wing man" conjure up to help chase away thosebroken-heart blues? "Vegas, baby, Vegas!"

Thisbeing the official issue of our annual Vegas expo, we've pulled out all thestops. In addition to our yearly real-estate review and a bang-up set offeatures, we've added four new columns to this month's line-up. JeffreyGreenberger of Katz, Greenberger & Norton LLP brings us Legal Perspectives,which will focus every other month on a distinct legal issue, such as rentalagreements and clauses, late-fee litigation, auctions, etc. From Behind theCounter is a bi-monthly column addressing the challenges managers face in thecourse of day-to-day operations. It comes to us from David Fleming who, alongwith his wife, Tina, manages Premier Self-Storage in Amherst, N.Y. RKKliebenstein's Market Profile puts a magnifying class to unique self-storagemarkets, analyzing their success and potential. Finally, TechTalk highlights thelatest in technological products and services intended for self-storage. Whetheryours is an older facility trying to keep informed of new developments or anewcomer, knowledge of the latest advances will help you maintain a competitiveedge.

Also this month, meet Victoria (and her two secrets). Statisticsidentify the average self-storage customer as a married, 34-year-old mother oftwo children--Victoria. Martin Knuppe explains the importance of designing andenhancing your facility to please this particular customer, how to attract herand her "thousands" of friends, and add more money to your bottom linein the process. Along similar lines, Tammy Ross advises on "Getting andKeeping Customers," staying head and shoulders above your competition.

Finally, the object of "Monopoly" is to become the wealthiestplayer through buying, renting and selling property. The self-storagereal-estate game is no different. Mike McCune's annual review, will help youunderstand the key issues and "pass GO." Bill Alter identifiesspecific factors that go into determining the highest possible value for aproperty--and where to place the most emphasis to maximize your facility'smerit.

But if you lose at "Monopoly," never fear. There's always Vegas. Soleave your broken hearts at home, boys and girls. This show is so money.

See you there,

Teri L. Lanza
Editor
[email protected]



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