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ISS News Desk: California Court Case Raises Questions About Self-Storage Rate Increases in a Crisis

The ability to dynamically adjust rental rates to meet changing market demand is essential to success in the self-storage industry, but facility operators may find their revenue-management abilities restricted as the world faces more frequent and severe natural disasters. This video examines a recent California court case involving Public Storage Inc. that raises questions about the timing of rate increases during a state of emergency. Take a look to see how your automated price adjustments may be impacted.

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