Suppose you're an owner-manager of a one-store self-storage operation in a busy metropolitan area. Your occupancy is solid, but it could be better, and your market is very competitive. You've budgeted $1,000 to spend on a marketing campaign. How do you spend it? How much time do you invest?
There's no single correct answer, but there are several possibilities, some more inventive and effective than others. Tom Litton, owner of Litton Property Management and a self-storage marketing expert, took a stab at this scenario during the most recent Sounds of Storage podcast. In speculating with John Carlisle, Tom listed three strategies for getting the best return on investment in the above scenario. They also discussed Yellow Pages advertising and referrals.