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With so many channels in online marketing, it’s hard to decide where to invest your time and money. Lucky for you, I’ve found the best place to not spend any money and still get in front potential self-storage customers: A free Google business listing.

Garrett Lang

January 12, 2018

3 Min Read
Claiming Your Self-Storage Facility's Google Business Listing

With so many channels in online marketing, it’s hard to decide where to invest your time and money. Lucky for you, I’ve found the best place to not spend any money and get in front potential self-storage customers: A free Google business listing.

Let me explain. Local searches have local intent. For example, a user goes to Google and searches “Storage units in Clarksville, Indiana” and the search thinks “this person is searching for a local business.” Once the search is returned, you’ll see a long list of ads, a map and the organic listings on the search engine results page (SERP). The ads in the ads section come from keywords that trigger them in AdWords, Google’s ad platform for search and display ads.

The next thing you see on the SERP is what we came here to learn about today. The local map results, aka “Google Maps,” aka “Google Places,” aka “The Snack Pack.” This section has had so many names over the years and the information has been collected by Google from a variety of sources. 

The good news is, now you can get your self-storage business listed in the local finder by claiming your Google My Business Listing—all for free.  

Benefits of Claiming Your Listing

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