October 22, 2019

2 Min Read
Asia Self-Storage Operator Storefriendly Uses Robots, Other AI in Marketing, Operation

Update 10/22/19 – Storefriendly has released a new ad campaign that not only highlights its GObots self-storage service but displays the power of artificial intelligence (AI). Advertising agency UltraSuperNew Singapore Ptd. Ltd. used an AI program and machine learning to create the music track that accompanies the storage operator’s new “Make Space for the Future” video by feeding it 200 pieces of Storefriendly-related information, according to the source.

The result is a colorful ad featuring Gary the GObot that illustrates the operator’s services, use of technology, and reasons why customers choose to store items. The video can be viewed on Storefriendly’s Singapore YouTube channel.

9/10/19 – Store Friendly Management Pte. Ltd., which operates the Storefriendly self-storage brand in Asia, has opened a new location in Paya Lebar, Singapore. The facility features technological amenities including “GObots,” pallet-like robots that retrieve cabinet-style units on command and bring them directly to customers. Customers retrieve their storage cabinets via a mobile QR code scanned at a self-serve kiosk, according to the source.

The robot-enabled units are kept in an air-conditioned, no-man zone. The facility design allowed Storefriendly to offer lower rental rates and create 30 percent more storage space than its traditional properties by requiring less walking space, the source reported. “The consumer gets a greater product—safer, faster, ultra-modern for less,” said Jes Johansen, CEO.

Storefriendly has another Singapore location in Clementi as well as a facility under development in Bukit Merah. Founded in 2002, the company has more than 130 locations across Hong Kong, Macau and Shanghai, China; Singapore and Taiwan. Its portfolio comprises more than 40,000 units. It’s an operating partner of Amicus Investment Management Pte. Ltd., a real estate asset-management firm specializing in industrial and self-storage properties in Hong Kong and Singapore.

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