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The seasonal cycles of consumer demand are a good reason for self-storage operators to shift their marketing tactics and messaging throughout the year, but so are other short-term events, whether expected or unforeseen. These three tools—website sliders, Facebook advertising and paid-search advertising—will help you spread your message and attract more tenants.

Nick Bilava

June 23, 2014

3 Min Read
3 Tactics to Spread Your Self-Storage Marketing Message During Expected and Unforeseen Events

By Nick Bilava

Self-storage operators understand the seasonal cycles of the industry. For many, spring and summer are the most opportune times to fill units, while fall and winter often bring a dip in demand. These seasons usually require a shift in marketing strategy as well.

But seasonal cycles aren’t the only reason to temporarily adjust your marketing tactics or messaging. Sometimes a short-term event, whether expected or unforeseen, can provide opportunities for operators to attract more tenants. For example, let’s say a national company is relocating a bunch of its employees, or an apartment complex is being developed in your area, or a severe-weather event affects local residents.  

Some of these situations can be planned for in advance, but others can’t be anticipated. So what can you do to be as prepared as possible to actively market for these events? Here are some ideas to help you reach your audience.

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