As the self-storage industry evolves, day-to-day operation requires a different set of skills that includes customer-service savvy, legal know-how, and sales and marketing finesse. Operators must also define their markets, determine rental rates, choose effective advertising, and understand online marketing ... all while keeping an eye on the facility’s bottom line.
Voting is now open for the ISS 2018 Best of Business reader-choice poll in which self-storage professionals identify their favorite product and service suppliers in more than 35 categories. Choose your favorite companies now!
This short commercial from Hawaii Self Storage celebrates the spirit of “aloha,” a sentiment that relates to love, peace and compassion. The video features beautiful dancers swaying to tranquil music atop an oceanside cliff. And clips...
Officials of Phoenix-based U-Haul International Inc., which operates more than 1,300 self-storage facilities across North America, have encouraged company employees to write to the National Labor Relations Board (NLRB), urging the government to...
Update 4/2/18 – Public Storage announced the winner of its “What a Joke!” video contest. Michael, a brand “fan” from Weston, Fla., won the grand prize of $5,000 for attempting to pull a prank on a friend...
The ability to hold self-storage lien sales online can be a terrific convenience for facility operators and bidders. Here’s how to maximize the benefits of online auctions and optimize your listings for success.
Many self-storage managers fear new technology simply because they lack training. Here’s guidance on how to get staff on board with new tools, and the steps to creating an effective training program.
You may experience a moment during your self-storage sales presentation when a potential tenant hesitates or expresses doubt. Here are 10 of the most common objections and how to respond to them.
With major Americans With Disabilities Act (ADA) lawsuits hitting several companies, self-storage owners are increasingly curious and concerned about online compliance. Here are changes you can make to your website to provide access to all and...
