As the self-storage industry evolves, day-to-day operation requires a different set of skills that includes customer-service savvy, legal know-how, and sales and marketing finesse. Operators must also define their markets, determine rental rates, choose effective advertising, and understand online marketing ... all while keeping an eye on the facility’s bottom line.
Manhattan Mini Storage, which operates 17 self-storage facilities throughout New York City, has launched a new marketing campaign in celebration of its 40th anniversary. The company partnered with advertising agency Concept Farm LLC on the...
Investment Real Estate LLC (IRE), a property-management and consulting firm serving the self-storage industry, has hired Mary Cornelius as accounting manager. Cornelius will be responsible for managing the daily accounting functions for the...
In this montage of commercials from The Vault Self Storage in Rockwall, Texas, the operator uses a high-energy approach to promote its features, benefits and friendly staff. The spots mix touches of silly humor with facility footage to convey the...
Whether you’re a fan of spiders or shudder when one comes near, you no doubt have some at your self-storage facility. While they help with bug control, they can also multiply quickly, building their webs where tenants can see them and giving...
Storage King, which operates 25 self-storage properties primarily in Southeast England, has agreed to sponsor the Gloucester-Hartpury Women’s Rugby Football Club (WRFC) for its 2018/2019 season. The company will provide administrative and...
What do your self-storage customers really want? Consider these five unique selling points to ensure prospects choose your facility over the competition every time.
Social media has transformed the way businesses appear, advertise and interact with customers. A self-storage manager shares what he’s learned about using various platforms to market his facilities.
