ISS Store Featured Video: Tech Essentials for Self-Storage in the Age of the 'Unreasonable Consumer'

Technology and modern conveniences have significantly heightened consumer demands and expectations. The abundance of choice puts more power in the customer’s hands. To entice these increasingly discerning shoppers, self-storage operators must evolve.

In this video filmed at the 2018 Inside Self-Storage (ISS) World Expo, Phil Murphy of Next Door Self Storage addresses “The Age of the ‘Unreasonable Consumer’: Tech Essentials for Self-Storage, Today and Tomorrow.” He discusses the customer-communication strategies and tech tools facility operators need to automate processes and increase tenant convenience, sharing insight to artificial intelligence, chatbots and social-media-based service that may change the industry moving forward.

This highly informative video is available at the ISS Store in DVD and on-demand formats.