Self-Storage Operator Highline Storage Partners Hires Chief Marketing Officer

Highline Storage Partners, which operates the USA Storage Centers brand, hired Craig Olinger as chief marketing officer. He has more than 20 years of experience in online marketing, social media and digital platforms, according to a press release.

Most recently, Olinger was vice president of industry-technology products for self-storage real estate investment trust Public Storage Inc. Prior to that, he was senior vice president of digital marketing for Simply Self Storage, which Public Storage acquired last fall. While with Simply, Olinger was responsible for the company’s digital marketing, information technology and data platforms. Before joining the brand, he spent 17 years as a digital-marketing executive in the hospitality industry.

“We are thrilled to welcome Craig Olinger to our Highline Storage Partners executive team,” said Highline CEO Key Foster. “Craig's outstanding experience in multi-channel marketing and digital platforms within the self-storage and hospitality industries will support our internal and external growth objectives. Craig's leadership, talent and long-term digital-marketing experience will further strengthen Highline's position as the ideal local operating partner for institutional and ultra-high-net-worth investors seeking to invest in the highly fragmented self-storage real estate market.”

“I am extremely excited to join the team at Highline and to reconnect with my former colleagues Scott Levy and Scott Sebring,” Olinger said. “Highline Storage Partners and USA Storage Centers have done a fantastic job of growing their portfolio over the past four years. I look forward to developing our brands further to raise market awareness, broadening our marketing channels to reach new customers, and enhancing the customer experience to support customer satisfaction and top line performance.

Highline Storage Partners acquires, repositions and develops self-storage properties in secondary and tertiary markets. It’s an affiliate of Highline Real Estate Partners, which also owns commercial and hospitality real estate.

USA Storage Centers operates more than 50 facilities in nine states.

Source: PR Web, Highline Storage Partners Hires Digital Marketing Veteran Craig Olinger to Join Executive Team to Support Continued Growth