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Red Dot Storage Acquires Self-Storage Facility in Genoa City, WI

Red Dot Storage, a Colorado-based self-storage operator, has purchased a facility in Genoa City, Wis. The property at 180 Elizabeth Lane comprises more than 55,000 square feet of rentable space in approximately 175 units. The acquisition is the company’s 10th location overall and second in Wisconsin, officials said in a press release.

Red Dot Storage, a Colorado-based self-storage operator, has purchased a facility in Genoa City, Wis. The property at 180 Elizabeth Lane comprises more than 55,000 square feet of rentable space in approximately 175 units. The acquisition is the company’s 10th location overall and second in Wisconsin, officials said in a press release.

Facility features include Red Dot’s automated, 24-hour rental center, an updated perimeter fence, a new access-control gate system and new security cameras.

“We are excited to announce the acquisition of our second property in the southern Wisconsin area,” said Seth Bent, president. “We are looking forward to an increased presence in Wisconsin and will continue to pursue new locations across the region.”

The Red Dot brand is operated by Sparkplug Capital LLC, headquartered in Boulder, Colo. The company launched last year with one property in Rockford, Ill., and quickly expanded. In addition to the Genoa City facility, the company recently acquired storage properties in Oswego and Woodstock, Ill., and Janesville, Wis. Red Dot now operates eight self-storage facilities in Illinois and two in Wisconsin.

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