Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Does Your Self-Storage Business Need a Call Center?
Whether or not you realize it, your self-storage operation needs a call center. This article explains how a call center can increase customer acquisition and retention while alleviating the facility owner from worry about missed revenue opportunities. ...More
Liberty Self Storage of St. Tammany Parish, LA, Commits to Green Energy
Liberty Self Storage is installing solar-panel systems at all 12 of its climate-controlled properties in St. Tammany Parish, La. Nine facilities currently have systems that provide 100 percent of each facility’s electrical needs, according to the operator’s ...More
3 Mile Domination Quick: Understanding Your Customers’ Lifelong Value
In this "Quick Hit" video segment from 3 Mile Domination, Jim Ross talks why it’s critical operators truly understanding the value a customer brings to a storage business. He stresses why it's important operators understand their occupancy numbers, and shows how to ...More
The ‘Face’ of Your Self-Storage Operation: Managers With Piercings, Tattoos and Colorful Hair
Tattoos and face piercings are becoming more commonplace in the workforce, particularly in retail settings such as self-storage. Regardless of your personal views, your business should have a policy on body adornments, dress code and even hair color. Here are some ...More
The Evolution of Self-Storage Technology: New Tools Maximize Efficiency, Convenience and More
Technology has become a true necessity in the self-storage industry. This article explores the progression of technology in this business and tools facility operators are embracing today. ...More
Police Seek Hit-and-Run Driver That Struck Johnson's Mini Storage in Orange, TX
Police are looking for information about a hit-and-run driver who struck Johnson's Mini Storage in Orange, Texas, on March 2. The facility’s surveillance video shows a white Chevy or GMC pickup truck enter the parking lot, and then stop in front of the building on the ...More
ISS News Desk: Self-Storage Operators Fight Crime
Self-storage is often targeted by criminals, but two facilities weren’t going to stand by and take it. A manager at American Self Storage Center in Louisville, Tenn., is helping police bust up a credit card scam, while the owner of Ceres Self Storage in Ceres, Calif., ...More
Could Pinterest Be an Unexpected Goldmine for Your Self-Storage Business?
With an average daily user count of 1.36 million and a demographic that shares close similarities with self-storage renters, Pinterest could be a powerful social network for self-storage operations. Here’s how to use it effectively. ...More
The Ache of Adjustment: Facing a Self-Storage Job Change
Change can be tough. The degree of discomfort it causes has a lot to do with whether it happens by choice. We all face difficult decisions at some point during our career. If you’re facing a change in your self-storage position or staff, whether by preference or ...More
Toddler Found Wandering Around Pinehurst, TX, Self-Storage Facility While Mother Sleeps in Unit
A 2-year-old was found roaming unattended at a self-storage facility in Pinehurst, Texas, last week while her mother and an unidentified male slept in a unit. Police were called to the facility in the 3500 block of West Park around 1:45 p.m. on March 1 in reference to ...More