Sounds of Storage Podcast: StoragePug’s Tommy Nguyen Digs Into the Value of Grassroots Marketing

When it comes to promoting your self-storage business, there are many options at a variety of price points and time commitments. They might include pay-per-click advertising, postcard mailers, radio spots, referral awards and even simple word-of-mouth. One that’s often overlooked, however, is grassroots marketing. When executed properly, it can be less costly and time-consuming but just as effective as other kinds publicity.

In a new “Sounds of Storage” podcast, Inside Self-Storage (ISS) Senior Editor Amy Campbell speaks with Tommy Nguyen, cofounder and chief operating officer of StoragePug, about how this type of marketing can entice new renters while improving brand loyalty. He explains why it’s making a comeback and offers some simple tactics operators should try to improve their business promotion.

Nguyen cofounded StoragePug in 2017. The company offers self-storage software, website development and marketing. Nguyen is a regular contributor to industry publications and a presenter at national and state events including the annual ISS World Expo in Las Vegas.

Duration: 22 minutes, 13 seconds

To learn more about all aspects of marketing, access the hundreds of free resources on the ISS Marketing page. For additional insight, browse the marketing products in the ISS Store. To hear additional installments in the “Sounds of Storage” series, visit the ISS podcasts page.