Nuts and Bolts of MarketingThe importance of research in meeting customer expectations
Nuts and Bolts of MarketingThe importance of research in meeting customer expectations By Harley Rolfe Ever watch a photo emerge in a darkroom? The previous hard-nosed columns articles--as well as this one--have provided you with the tools to "develop" the picture ...More
January 1, 1999 Harley Rolfe
Posted in Articles
Customer Storage InsuranceA valuable service for tenants, peace of mind for you
Customer Storage InsuranceA valuable service for tenants, peace of mind for you By Alice Cravens Customer storage insurance, tenant insurance, stored-property insurance. All of these names sum up one of the most valuable services a facility manager can offer customers. Like ...More
January 1, 1999 Alice Cravens
Posted in Articles
Operating Records Management Within Self-Storage FacilitiesImprove your cash flow in 90 days
Operating Records Management Within Self-Storage FacilitiesImprove your cash flow in 90 days By Cary McGovern Records management and storage can improve your cash flow one unit at a time--if optimally implemented--in as little as 90 days. This column will address the ways ...More
January 1, 1999 Cary McGovern
Posted in Articles
Shurgard Celebrates Silver AnniversaryA Tribute
Shurgard Celebrates Silver AnniversaryA Tribute By Melanie Wilhoite When World War II came to an end, thousands of American GIs returned to a country that was ready to grow. And grow. And grow. New homes went up almost overnight, and manufacturing plants churned out ...More
January 1, 1999 Melanie Wilhoite
Posted in Articles
1999 State of the Industry Report
1999 State of the Industry Report By Tom Brecke The end of the century is shaping up to be an interesting time for the self-storage industry. After years of steady, unfettered growth, current signals indicate a possible slowdown in an industry that has done nothing but ...More
January 1, 1999 Tom Brecke
Posted in Articles,
Development,
Finance
What Every Seller Dreams About...Part IIExamining segments empowers owners to understand user needs
What Every Seller Dreams About...Part IIExamining segments empowers owners to understand user needs By Harley Rolfe Moving is grubby work. It's dirty and physically demanding. Friends are imposed upon, vehicles rented or borrowed, and stuff gets misplaced. The hope of the ...More
January 1, 1999 Harley Rolfe
Posted in Articles
State Your Case
State Your Case I have to admit that each year, the January issue of Inside Self-Storage is one of my favorites. Why? Because it contains our annual "State of the Industry" article. It offers readers the chance to step back and take a look at the self-storage ...More
January 1, 1999 Teri L. Lanza
Posted in Articles
What Every Seller Dreams AboutUsing differentiation approaches can earn you a corner on the market
What Every Seller Dreams AboutUsing differentiation approaches can earn you a corner on the market By Harley Rolfe People writing responsible articles don't normally offer advice on how to perform an illegal act. Monopoly practices are illegal, but we want to be in a ...More
January 1, 1999 Harley Rolfe
Posted in Articles
