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  • Inside Self-Storage 07/2004: Records Storage ‘Lite’
    Records Storage ‘Lite’ By Cary F. McGovern Can a modest self-storage facility successfully offer records-storage services? Is it possible to provide a set of services that requires little or no additional labor? What is the value to clients and the self-storage operator ...More
    July 1, 2004 Cary F. McGovern Posted in Articles
  • Inside Self-Storage Magazine 07/2004: The New Face of Overbuilding
    The New Face of Overbuilding By Michael L. McCune Over the last 30 years, self-storage overbuilding has been an issue much talked about, even worried about; but so far, it hasn’t become a significant problem. The reigning consensus is if there is overbuilding in an area, ...More
    July 1, 2004 Michael L. McCune Posted in Articles
  • Roof Glossary
    Reliable Roof Maintenance Preserve your building and your bottom line By Rick Dodge Roof maintenance is one of the most overlooked aspects of self-storage building preservation, yet it is simple to perform. To increase the life of your roofs, as with any other major ...More
    July 1, 2004 Rick Dodge Posted in Articles
  • Inside Self-Storage Magazine 07/2004: Preventive Maintenance
    Preventive MaintenanceLack of attention can give storage a bad name By Bert Brown When you think of baseball, several popular nicknames come to mind, like The Babe (Babe Ruth), Hammerin’ Hank (Hank Aaron) or the Iron Man (Cal Ripkin). Every kid who dreams of making it big ...More
    July 1, 2004 Bert Brown Posted in Articles
  • Inside Self-Storage Magazine 07/2004: The Free Report
    The Free Report By Fred Gleeck As a promotions strategy, self-storage marketers frequently recommend operators use a giveaway item they can distribute to key influential people in their areas, such as apartment-complex managers. The idea is to visit these folks personally ...More
    July 1, 2004 Fred Gleeck Posted in Articles
  • Inside Self-Storage Magazine 07/2004: Renew, Renovate
    Renew, Renovate, Remodel Remarkable products to create an aesthetically pleasing facility By Amy Campbell We all know an extensive marketing program and a good location are key factors to self-storage success. Excellent customer service is equally important. But often, ...More
    July 1, 2004 Amy Campbell Posted in Articles
  • Modular Mini Storage
    Modular Mini Storage By Elaine Foxwell You have purchased the land for your future self-storage facility. It has a good drive-by location, zoning has been approved, and you are ready to build. An easy way to see your project become a reality is with panelized buildings. ...More
    June 1, 2004 Elaine Foxwell Posted in Articles
  • Choosing Your Marketing Method
    Return on Marketing Dollars (ROMD) By Fred Gleeck No matter how much you invest in marketing your storage business, you need to spend intelligently. But before you expend a dime, it’s important to understand the value of your customers. In other words, you should know what ...More
    June 1, 2004 Fred Gleeck Posted in Articles
  • Education, Value and Trust Get the Appointment
    Education, Value and Trust Get the Appointment By Brad North Have you ever picked up the phone and shopped around for a storage unit? This is a great way to discover which sales presentations you like and dislike. If you call enough places, however, you will also find most ...More
    June 1, 2004 Brad North Posted in Articles
  • Impulse Items
    Impulse Items By Gregg Salkovitch In 1914, Edward John Noble came up with a clever idea. His product, Life Savers, was a struggling brand; but he believed if it was placed in front of a drug-store cash register, it could sell well at a nickel. Noble saw this as prime real ...More
    June 1, 2004 Gregg Salkovitch Posted in Articles