Features/Columns


  • Inside Self-Storage 09/2001: The Fast-Start Educational Client Symposium
    The Fast-Start Educational Client Symposium By Cary McGovern This article focuses on the fast-start educational client symposium, which has proven to be a significant generator of new records-management business. Since the records-management sales cycle is long--six months ...More
    August 1, 2001 Cary McGovern Posted in Articles
  • Thoughts From the Road
    Thoughts From the Road By Jim Chiswell I want to start this month's column with a correction to an article I published in the April 2001 issue of this magazine called "The Feasibility Study." In my haste to make deadline, I made an error in explaining Buzz ...More
    July 1, 2001 Jim Chiswell Posted in Articles
  • Is Marketing Dead Weight?
    Are You Waiting for Rivals to Strike? By Harley Rolfe There is good reason why it takes the jolt of competition for most business owners--particularly in this industry--to develop a serious interest in marketing. Implementing a sound marketing program requires a change in ...More
    July 1, 2001 Harley Rolfe Posted in Articles
  • Inside Self-Storage Magazine 07/2001: Occupancy Rates as a Marketing Tool
    Occupancy Rates as a Marketing Tool By Fred Gleeck At a recent self-storage tradeshow where I was exhibiting, an operator walked by my booth and looked up at my sign, which read, "How to competition-proof your self- storage facility." As he walked by, I tried to ...More
    July 1, 2001 Fred Gleeck Posted in Articles
  • Go for Mobile
    Go for MobilePortable storage units add flexibility, profitability to your business By Amy Campbell With a self-storage facility seemingly on every corner, standing above the crowd is a challenge in this industry. Offering ancillary products such as packing materials or ...More
    July 1, 2001 Amy Campbell Posted in Articles
  • Call Me!
    Call Me!Are customers slipping through the phone wires? By Keith Ruehle You designed the perfect ad, spent weeks negotiating with the Yellow Pages representative and, finally, the new phone book is out. Your ad is working; it's drawing calls from many prospective customers. ...More
    July 1, 2001 Keith Ruehle Posted in Articles, Technology
  • Love Them or LOSE THEM
    Love Them or LOSE THEMSeven strategies to retain employees By Robert B. Tucker Finding good employees has never been more challenging than it is in today's tight market, and retaining them is even tougher. Companies now face the most competitive job market in decades, and ...More
    July 1, 2001 Robert B. Tucker Posted in Articles
  • Sales and Marketing Strategy
    Sales and Marketing StrategyAn absolute for self-storage success By Dan Dombrosky If you're a self-storage operator or manager, you may be asking yourself: "What's strategy got to do with it? All I'm trying to do is lease up. If I wanted some theoretical mumbo-jumbo, I ...More
    July 1, 2001 Dan Dombrosky Posted in Articles
  • Selling Records-Management Solutions
    Closing the Sale By Cary McGovern This article discusses the most important element of the selling process: the close. All is lost if you get to the point of the close and discover the customer isn't buying. The sales cycle is indeed a process. Getting through that process ...More
    July 1, 2001 Cary McGovern Posted in Articles
  • Inside Self-Storage Magazine 07/2001: Fire Prevention & Safety
    Fire Prevention & Safety By David Wilhite Fire Prevention Week is held each year to commemorate one of the worst fires in American history--the Great Chicago Fire of 1871. According to popular legend, at about 9 p.m. on Sunday, Oct. 8, a cow in a barn behind Katherine ...More
    July 1, 2001 David Wilhite Posted in Articles