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Busting the Myth: Why Square Feet Per Capita Doesn’t Really Matter in Self-StorageBusting the Myth: Why Square Feet Per Capita Doesn’t Really Matter in Self-Storage

In the self-storage industry, we often talk about square feet per capita as being a key indicator of supply in a specific market. You may even have relied on this metric when gauging project feasibility. While it’s a commonly used number, the author finds it to be invalid and misapplied. Find out why and the gauge he suggests using instead.

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