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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.

Teri L. Lanza,
Editorial Director

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,

Resisting an Analytical Approach to Self-Storage Pricing May Be Futile

By Tony Jones
Figuring out how to price products and services can be a real challenge. Self-storage operators must dodge the trap of commoditization while considering local competition, demographics, unit size, customer length of stay and other factors in their quest to hone in on optimal price points. While the thought of an analytical approach may make you bristle, a thoughtful, strategic approach can help generate substantial increases in profit.
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Providing Online Resources for Your Self-Storage Customers

By Guest
Competing with large self-storage companies when you’re a small fish means you have to ensure your online presence is in check. Providing customers with all the resources they may need during their time with your facility will certify your validity as a provider. Learn where to put these resources, what they should be and how to gather them.
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The ‘Face’ of Your Self-Storage Operation: Managers With Piercings, Tattoos and Colorful Hair

By Amy Campbell
Tattoos and face piercings are becoming more commonplace in the workforce, particularly in retail settings such as self-storage. Regardless of your personal views, your business should have a policy on body adornments, dress code and even hair color. Here are some things to consider.
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The Ache of Adjustment: Facing a Self-Storage Job Change

By Teri Lanza
Change can be tough. The degree of discomfort it causes has a lot to do with whether it happens by choice. We all face difficult decisions at some point during our career. If you’re facing a change in your self-storage position or staff, whether by preference or necessity, you owe it to yourself to be well-informed about your options.
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Background Screening Tips for Hiring the Right Self-Storage Manager

By Guest
The multi-faceted nature of a self-storage manager’s job responsibilities means those who are responsible for hiring should know as much as they can about potential employees. Guest blogger Paul Gerber of Application Research Inc. offers tips on the types of background checks that should be conducted for particular job functions.
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ISS Store Will No Longer Sell Cushman & Wakefield Self-Storage Performance Reports

By Tony Jones
The Inside Self-Storage Store will no longer be selling industry-performance reports produced by Cushman & Wakefield, but the loss of one partner opens the door for others to feed those who have developed an appetite for industry-performance metrics and data-driven decision-making.
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Sending Out an SOS: When Should Self-Storage Managers Seek Help?

By Amy Campbell
Every self-storage manager needs help from time to time. Perhaps you’re ill, overwhelmed or under qualified for a task, or simply need validation that you’re on the right path. You don’t want to appear inept, lazy or weak. Fortunately, there are a few strategies you can use to not only get the help you need, but also retain your pride.
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