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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Editorial Director

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
02/03/2010

Take Your Comments to the Forum

By Amy Campbell
One of the benefits of online media is that as soon as stories are posted, readers or viewers have the instant ability to post comments. In fact, comment streams on stories can become stories in themselves, as the reader feedback can span several pages (or seconds of scrolling) while spirited discussions ensue.However, those who want to comment on content on the Inside Self-Storage website ...
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02/01/2010

Is Twitter Twittering Out?

By Amy Campbell
Self-Storage Talk members call Twitter a passing fad and don't see much marketing value in the social media outlet. However, one member points out that perhaps the self-storage industry isn't using social media marketing to its full potential.
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01/29/2010

New Seminars Added to ISS Expo Las Vegas

By Amy Campbell
When we were kids, my brother and I used to haggle with my mother in the grocery store over cereal. She would propose to buy something wholesome like Cheerios or Life, and we would argue for whatever sugary creation boasted the best prize inside the box. Smart marketers know the value of the lagniappe, especially when it's something truly valuable like a Flinstones coin purse, bicycle license ...
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01/27/2010

Customer Excuses: Creativity Runs Amok

By Amy Campbell
Blogger Gina Six Kudo discusses the never-ending excuses self-storage tenants give for missing their rental due date.
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01/25/2010

Take a Cue From Hollywood: The Best Marketers Around

By Amy Campbell
Blogger Amy Campell looks at Hollywood's award season as the ultimate marketing campaign. While self-storage operators aren't competing for an Oscar, top-notch marketers will walk away the winners.
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01/22/2010

Leasing vs. Owning Self-Storage Property

By Amy Campbell
Industry news and the Self-Storage Talk forum this week are abuzz with a story about Waikiki Self Storage, the Hawaii facility that may be ousted from its leased space, causing a move-out panic among its 600 tenants. After five years of operation, the self-storage business has a year left on its lease; but the storage owner and building landlord can't come to terms on a recent rent increase.
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01/20/2010

Records Were Made to Be Broken (Especially Online)

By Amy Campbell
The Self-Storage Talk record for most users online continues to be broken each month. Community Manager John Carlisle challenges self-storage owners and operators to break the record again in February.
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