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ISS Blog RSS

The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Editorial Director

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
10/28/2016

Stepping Outside Your Self-Storage Comfort Zone Can Lead to a Familiar Place

By Tony Jones
There is comfort in the familiar. Even brave self-storage entrepreneurs can find it disconcerting to drive business in new directions. Sometimes, though, blindly navigating the labyrinth of the unknown leads you to an unexpectedly familiar and comfortable place, as I learned on my recent trip to Barcelona, Spain.
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10/20/2016

Body Talk: What Are You ‘Saying’ to Your Self-Storage Customers?

By Amy Campbell
Developing an awareness about body language can help self-storage operators better understand their customers and communicate more effectively. If you’re clueless about body language—reading or presenting it—it’s worth the time to learn about it.
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10/06/2016

Acts of Social Good = Profit for Self-Storage Operators

By Emily Turner
Partnering with a charity is a great way for self-storage operators to give back to their community and help others. It can also provide unique networking opportunities as new customers hear about the brand through word-of-mouth and local press coverage. Here's a look at how you can partner with a nonprofit, help your community and entice new customers.   ...
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10/03/2016

Oh the Horror! ISS Store Adds ‘Self Storage’ Fiction Novel

By Tony Jones
There’s no denying that self-storage has crept into pop-culture consciousness. As such, the ISS Store has selected a horror novel by “Walking Dead” author Jay Bonansinga as its first non-business-related product for sale. Set inside a storage unit, “Self Storage” is a tale about a heroin addict and his son who are forced to face demons real and imagined.
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09/22/2016

Assessing the Health of Your Self-Storage Business

By Ben Vestal
As long as the phone keeps ringing and units are rented, you may think your self-storage business is fine. However, a facility checkup is a crucial exercise you should undertake to ensure a healthy future for your business.
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09/15/2016

‘Chip’ Technology and the Self-Storage Operator

By Amy Campbell
EMV (chip) technology has arrived, but few self-storage operators are embracing it. Should they? Here's a look at the pros and cons of making the investment in a chip-reader system.   ...
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09/08/2016

Ice-Cream Flavors and What They Tell You About Your Self-Storage Suppliers

By Teri Lanza
Last month, we announced our 2016 Best of Business winners, who will be featured in the November edition of ISS magazine. Because we know you’re not interested in reading a bunch of advertorial mumbo-jumbo, we asked these companies probing questions to reveal the things you really want to know about the suppliers with whom you do business. For example, “If your company were an ice-cream, which flavor would it be and why?” Get a sneak peek at the answers and see what they reveal.
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