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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Editorial Director

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
08/02/2013

Business Users, Residential Challenges Spur U.K. Self-Storage Growth

By Amy Campbell
It took nearly a decade before the concept of self-storage caught on in the United Kingdom but the British market now has more facilities than all of its European Union cousins combined. Guest blogger David Greenwood, CEO of Boxload, says the growth has been spurred by business customers and storage challenges experienced by residential consumers.
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07/26/2013

Can Self-Storage Operators Climate Control Their Business?

By Teri Lanza
Self-storage operators regularly market the climate-controlled features of their facilities, but can they apply the same principles to their business operation and its ability to withstand the impact from an extreme-weather event? A new report discusses why small businesses are particularly vulnerable to extreme weather and the collective impact this can have on the economy.
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07/18/2013

Delay in Health-Care Reform Allows Self-Storage Operators More Time to Get Ducks in a Row

By Amy Campbell
The unexpected extension on the employee-mandate provision of the Affordable Care Act offers self-storage operators more time to prepare and assess the benefits they're offering managers.
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07/12/2013

A Shoutout to SEO Newbies: See Beyond the Acronym to the Marketing Potential

By Teri Lanza
It's no secret that creating and maintaining an online presence is a crucial part of your self-storage marketing strategy. Buzzwords like "search engine optimization" (SEO) and "Google rankings" have become central to the conversation. We are constantly told to build our online presence—create a Twitter page, create a Facebook page, gather reviews from customers—but do we really know the value of each aspect and how to implement it properly? ...
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07/04/2013

Gordon Ramsay’s Steakhouse Provides Food for Thought on Customer Service

By Amy Campbell
Guest blogger Matthew Van Horn has mystery shopped enough self-storage facilities to know there is a wide range of customer service in the industry. A recent dining experience at Gordon Ramsay Steak in Las Vegas was so exemplary it reminded him how personal touches and exceeding customer expectations can win over the 87 percent of consumers who don’t pick services based on the lowest price.
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06/28/2013

Synchronize Your Self-Storage Business to Beat the Competition

By Teri Lanza
Similar to synchronized swimming, the intricacies of self-storage are more complicated than they look, requiring training, a commitment to fundamentals and dedication to continually develop new skill sets. Just as synchronized swim teams develop routines and continue to tinker and perfect them throughout a season to compete at the highest level, self-storage operators must continually hone their operation to consistently beat the competition.
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06/21/2013

Charitable Commitments Can Bond a Self-Storage Facility With Its Community

By Teri Lanza
With so much attention tied to the day-to-day operation of a self-storage facility, it can be easy to have tunnel vision about the business and lose focus on the community it serves. Guest blogger Robert Madsen shares details about a recent customer-appreciation charitable event including unexpected rewards that further cemented the bond between his self-storage business and its community.
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