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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Vice President

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
06/05/2014

Are Your Self-Storage Rents Keeping Pace With Reality?

By Guest
A small rental-rate increase of just 3 percent for all your self-storage tenants can make a huge difference to your facility's profit margin. The author offers a detailed example of the direct relationship between rental rates and business value.
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05/30/2014

Optimize the Customer Experience by Thinking Like a Self-Storage Retailer

By Tony Jones
The self-storage industry may have grown from an industrial frame of mind, but moving forward, storage operators should increasingly ramp up the retail aspects of their business. Thinking like a specialty retailer is much different than simply providing storage space. Providing rented space may be the core act of your operation, but it should not define the totality of your service value.
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05/23/2014

Improving Self-Storage Customer Acquisition: Can They Hear You Online?

By Guest
In today’s connected world, consumers have myriad ways of accessing information and are bombarded by thousands of marketing messages every day. In this first installment in a series on improving customer acquisition, guest blogger Matt Cook of ABC Selfstore says self-storage operators must evolve alongside technology and consumer behavior, beginning with their website.
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05/15/2014

Motel Self-Storage: Keeping Tenants From ‘Checking In’ Permanently

By Amy Campbell
Living in a self-storage unit is not just illegal, but can be seriously unsafe for the tenant camping out, other customers and the facility’s staff. Operators who look the other way—even out of kindness—are setting themselves up for serious problems and even liability. Here's how to keep your facility from becoming the local "motel." ...
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05/08/2014

Self-Storage Customers and Their Moving Information Targets

By Teri Lanza
In this age of potential techno-trauma, it’s all too easy for your self-storage customers to suffer a data or device breach or loss that causes them to change the critical information you use to communicate with them and get paid. Your tenants’ information is now extremely transitory. What are you doing to keep track of this moving target? ...
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05/01/2014

Hiring Your Next Self-Storage All-Star

By Guest
Recruiting and training is arguably the most important responsibility of a self-storage owner or general manager. But how and where do you find good people? Here's a look at the hiring process we use at City Center Self Storage in Pittsburgh.
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04/24/2014

Your Self-Storage Business Is Talking … Are You Listening?

By Tony Jones
The ability to listen to customer and employee needs is critical to business success. How well self-storage operators hear tenants or potential customers and staff can make the difference between a thriving workplace and a dysfunctional one. The art of listening well is a top-down proposition when it comes to business management and a ground-up philosophy central to effective customer service.
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