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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Vice President

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
09/18/2014

5 Building Blocks to Quickly Increase Self-Storage Rentals

By Guest
Increasing customer conversions doesn’t have to be complicated. Guest blogger Magen Smith offers five building blocks self-storage managers can use to sharpen their sales acumen, boost marketing and customer-service effectiveness, increase efficiency and, ultimately, rent more units.
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09/18/2014

Are You Wild and Crazy About Your Self-Storage Marketing?

By Amy Campbell
While it's unlikely you're sitting on a big pile of cash to fund your self-storage marketing, it doesn't mean your campaigns and delivery have to be ho-hum. In fact, a smaller budget can sometimes be a blessing in disguise. Really, it's an opportunity to be wild and crazy!  ...
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09/10/2014

Self-Storage Developers Conference Moves to Online Platform

By Teri Lanza
Travel can be exciting ... or a real drag. Now logistics won't impede your chance to learn about self-storage development, including feasibility, finance, ground-up construction, conversions, renovations and more. The formerly live Developers Conference scheduled for Chicago has been converted to a universal online platform that will allow owners and investors to participate from any location with an Internet connection. No travel hassle—and there are perks! ...
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09/04/2014

A Self-Storage Operator Shares Insight on the Ferguson Riots

By Guest
A self-storage operator living and working just four miles from the center of the riots in Ferguson, Mo., shares insight on the fallout for his facility and a nearby Public Storage. He also offers advice on keeping yourself and business safe during a crisis.     ...
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08/28/2014

Dare to Be Different: Put Your Self-Storage Talents on Full Display

By Tony Jones
What can an elementary school talent show teach self-storage businesses about basic marketing and business principles? As it turns out, plenty. If you’re going to operate in a competitive environment crowded with many of the same types of businesses, you have to outperform them to be successful. More importantly, you’ll prove most memorable to customers through your strategic points of differentiation.
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08/21/2014

Light Up Your Customers’ Lives With Great Self-Storage Customer Service

By Guest
Great customer service is really about mastering the little things and making customers’ lives easier. Guest blogger Jacqueline Feldman of Advantage Consulting & Management says customers who walk into a storage facility are looking for an answer to a problem. They want storage, and managers are there to provide it. Ultimately, a manager’s job is to try to ease customer stress, even if it’s simply by lending an ear and showing you care.
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08/21/2014

Hollywood’s Impact on Self-Storage Operators

By Amy Campbell
"Storage Wars" aside, the industry has been popping up as a setting in TV shows and movies for decades. Do operators benefit from this exposure or do these "Hollywood" moments perpetuate the negative stereotype many have of the self-storage industry?  ...
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