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The ISS Blog provides a series of insightful, industry-relevant posts to help readers keep abreast of the latest trends in the marketplace as well as premium content and educational offerings. Read the thoughts of the ISS content team and other industry experts on issues related to self-storage challenges, news, operation, development, marketing and much more.


Teri L. Lanza,
Vice President

Tony Jones,
Contributing Editor/Store Manager

Amy Campbell,
Editor
01/12/2018

Claiming Your Self-Storage Facility’s Google Business Listing

By Garrett Lang
With so many channels in online marketing, it’s hard to decide where to invest your time and money. Lucky for you, I’ve found the best place to not spend any money and still get in front potential self-storage customers: A free Google business listing.
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01/04/2018

5 Business Resolutions for Self-Storage Operators

By Lee Preston
If you want 2018 to be a year to remember for your self-storage business, it may be time to make some New Year’s resolutions. By focusing on how the past year has gone, where you want the new year to go and how you can get there, you have a much better chance of moving your business in the right direction. Consider resolutions for the following areas.
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12/28/2017

3 Trends That Will Reshape Self-Storage in 2018

By Hunter Thompson
Each year, the self-storage industry is influenced by trends that subside and others that gain in strength. Guest blogger Hunter Thompson of Cash Flow Connections predicts the trends that will reshape self-storage the most in 2018 involve Millennials and their reliance on mobile apps, increased automation, and the effects from Baby Boomers continuing to downsize.
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12/21/2017

Be the Shark: Your 2018 Self-Storage Investment Plan

By Amy Campbell
As we head into 2018, many of you are probably thinking about your self-storage investment goals. No matter if you're new to the industry or looking to expand your portfolio, preparation and a solid plan will be key to your success.  ...
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12/14/2017

The Buy vs. Build Debate: Why Ground Up Is a Smart Way to Invest in Self-Storage

By Cody Reynolds
Whether it’s better to buy or build a self-storage facility is a common debate. While both approaches have merit, developing a new property from the ground up can offer distinct advantages over pursuing acquisition.
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12/07/2017

Simple, Cost-Effective Tips to Prepare Your Self-Storage Facility For the Onslaught of Winter

By Rick Watts
Winter can be a challenging time for self-storage operators due to unpredictable weather conditions and potential impact on buildings and tenant belongings. Guest blogger Rick Watts from Vixxo offers some easy and cost-efficient ways to winterize your business before the first winter storm strikes.
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11/30/2017

How Self Storage Operators Can Strengthen Their Web Presence

By Taylor Cain
With increased competition, self-storage operators must be smart in how they build and manage their Web presence. Guest blogger Taylor Cain of Go Local Interactive explains why an informed, goal-oriented approach will help optimize your marketing plan, strengthen online visibility and convert more leads.
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