Self-Storage Education: Intense Focus on Critical Issues at the Inside Self-Storage World Expo

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The Inside Self-Storage World Expo heads to Las Vegas with a powerful education program that couples superlative information with incredible value. In addition to its 36 educational seminars and five premier networking events, the industry’s largest conference and tradeshow offers four intensive workshops covering critical facets of the self-storage business. Whether your focus is day-to-day facility management, legal issues, marketing and sales, or project development, the industry’s most esteemed experts will be at the Paris Hotel & Resort, March 1-3, presenting the following a la carte programs: 

Marketing and Sales Boot Camp
March 3, Noon-6 p.m.
Presented by Tom Litton, President of Litton Property Management

Its’ time to hustle! Self-storage managers and owners have been complacent for too long. To be successful in our business today, you need to change your attitude and tactics regarding marketing, sales and customer service. Discounts, free rent and rampant concessions are not the best strategy for long-term sustainability and success. To survive, we need to refocus on the basics as well as innovative ways to market our facilities.

The most innovative marketing program in the business!

This high-energy, fast-paced seminar focuses on 50 powerful techniques that can be implemented at any facility quickly and inexpensively―in person, on the phone and online. This workshop will inspire you to think about sales and marketing in a whole new way. You’ll learn what really works and debunk the common myths. Get motivated, and get busy with these dynamic marketing ideas! 

Legal Learning Live
March 2, 10 a.m.-2 p.m.
Presented by Jeffrey Greenberger, Partner in Katz, Greenberger & Norton LP 

The operation of a self-storage facility can be fraught with legal risk. Owners and managers who want to ensure they are covering their legal bases can get the critical information they need during the Legal Learning Live seminar.

This four-hour tutorial will cover several of the industry’s most prevalent legal challenges: lien sales, abandonment of goods and documents, protection of tenant information, and vehicle storage. Attendees will learn in detail about the lien-sale process, including the steps to follow to be prepared in the event of a sale-related lawsuit. They’ll also learn best practices for handling customers’ personally identifiable information; how to deal with situations involving abandonment to avoid exposure to litigation; and proper practices for gathering and retaining information relating to the storage of vehicles.

Special Bonus: An additional hour is offered at no charge to attendees from California who would like to review the specifics of lien law in their state. California-specific documents will be provided.

The seminar includes a comprehensive workbook and a series of sample forms attendees can directly reference in their self-storage operation, including a complete lien-sale checklist template, sale rules, a release for sale participants, a mutual-settlement agreement, vehicle-storage lease clauses, and forms to collect information for vehicles in storage.

Developers Seminar
March 3, Noon-6 p.m.
Presented by RK Kliebenstein, President of Coast-To-Coast Storage 

Is self-storage the right business for you? Get the know-how you need to get started—or avoid a bad investment. This four-hour seminar is tailored to those interested in developing a new project or learning more about the industry, as well as small operators who want to grow their business. Our presenter will cover the process from beginning to end, answering the how, what, where and when of developing a site.

Learn what you need to develop and build in a down economy!

Attendees will also learn how to find financing in this challenging economic climate. Our finance expert will share up-to-the minute market conditions and show you how to get deals done. Come get top-notch information and the opportunity to build a strong network of industry professionals and suppliers.

Management Workshop
March 3, 8 a.m.-Noon
Presented by Joe Niemczyk, President of Executive Self Storage Associates 

Whether you’re new to the industry or looking to hone your management skills, this session is for you. Explore the ins and outs of daily facility operation and what you need to run a successful self-storage business. During this seminar, you’ll learn about operational essentials, customer service, sales skills, site marketing, legal issues and more. Facility performance is intimately tied to these day-to-day issues and tasks, in today’s competitive market more than ever. Every manager should hone his skills with this informative session. 

For managers looking to sharpen their skills and grow in their position!

The ISS Expo focuses on the immediate needs and challenges of self-storage owners, managers, developers, investors and suppliers. The Las Vegas program provides innovative, effective strategies for cutting costs, increasing revenue and operating a successful business. For information on the complete education program, product and service exhibits, and how to register, visit http://www.insideselfstorageworldexpo.com/.

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